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# All-Natural Pre-Mixed Cocktails
SABÉ's Full-Strength Cocktails are Sophisticated Yet Accessible

By Laura McQuarrie | Published 2020-07-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pre-mixed-cocktail
References: [prnewswire](https://www.prnewswire.com/news-releases/affinity-creative-group-says-can-do-for-sabe-pre-mixed-cocktails-301102934.html) & [drinksabe](https://drinksabe.com/premixed-cocktails/sabe-grapefruit-paloma/)

Affinity [Creative Group](https://www.trendhunter.com/trends/lakrids-by-blow-cherry-sour) is applying its expertise in crafting high-quality spirits to [SABÉ](https://www.trendhunter.com/trends/canned-espresso-martini), which introduces [full-strength pre-mixed cocktails](https://www.trendhunter.com/trends/premium-full-strength-cocktails) that are all-natural, gluten-free and neatly packaged in slim 250-milliliter cans. The premium canned products are elegant yet accessible, making it easy for drinkers to appreciate the taste of crisp and clean pre-made cocktails that require no effort to enjoy.

To start, SABÉ is introducing a trio of pre-mixed cocktails, with additional expressions coming soon. The canned products simplify the process of enjoying classic cocktails like the Moscow Mule with ginger and lime, or a Margarita accented by the flavors of lime and agave. Also from SABÉ, there's a Grapefruit Paloma that's best served chilled so its tangy and tart flavors can be experienced to the fullest.

Image Credit: SABÉ

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 25% | Activity: 58% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Full-strength Pre-mixed Cocktails:** The trend of creating all-natural, gluten-free pre-mixed cocktails with high-quality spirits has the potential to disrupt the ready-to-drink market and offer more sophisticated options for consumers.
- **Slim-packaging Technology:** The trend towards slim and convenient packaging for cocktails provides an opportunity to disrupt the traditional glass bottle packaging and provide a more convenient, eco-friendly option for consumers.
- **Craft Canned Cocktails:** The trend of creating artisanal, craft cocktails that are also pre-mixed and pre-packaged in cans has the potential to disrupt both the craft cocktail and the ready-to-drink markets.

### Industries Being Reshaped

- **Alcohol Industry:** The alcohol industry can benefit from the trend of creating all-natural pre-mixed cocktails with premium spirits to offer more sophisticated and convenient options for consumers.
- **Ready-to-drink Industry:** The ready-to-drink industry can be disrupted by the trend of creating all-natural, gluten-free pre-mixed cocktails that offer a more premium and eco-friendly alternative to traditional glass bottle packaging.
- **Packaging Industry:** The packaging industry can benefit from the trend of slim-packaging technology for cocktails as it offers a more convenient and eco-friendly option for consumers and has the potential to disrupt the traditional glass bottle packaging.

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