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# Pre-Chewed Pencils
Inspiration from Other People's Teeth

By Marissa Brassfield | Published 2008-12-12 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/pre-chewed-pencils
References: [techeblog](http://www.techeblog.com/index.php/tech-gadget/pre-chewed-pencils-to-hit-stores) & [concentrate.org.uk](http://www.concentrate.org.uk/index.php?page=118)

Concentrate is a UK design company that has released a most unusual [school supply](https://www.trendhunter.com/trends/dumpstuder-pencil-holders): pre-chewed pencils.

The pre-chewed pencils are shipped with the prints of someone else's chompers on them in an attempt to get â€œyoungsters to get their teeth into their lessons instead,â€ according to the Concentrate website.

Although I'm not sure how effective these pre-chewed pencils will be at keeping schoolchildren focused in class, I give the Concentrate team points for trying.

**Implications** - The concept of a pre-chewed pencil is supposed to emulate an authentically chewed pencil, without the required effort. Consumers want to buy such a product because it gives off the impression that it's real, making the user seem transparent and more trustworthy. Corporations may similarly gain consumer trust by presenting themselves in a candid and authentic manner.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 1% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Key Themes Behind This Trend

- **Authenticity Products:** Creating products that appear real and authentic, giving users a sense of transparency and trustworthiness.
- **Novelty School Supplies:** Designing unconventional and unique school supplies to catch the attention and interest of students.
- **Sensory Marketing:** Exploring marketing strategies that engage multiple senses, such as using prints of teeth on pencils to create a unique sensory experience.

### Where This Applies

- **Stationery Industry:** Introducing innovative and quirky products to the stationery market to attract customers.
- **Education Industry:** Developing unconventional teaching tools and supplies to enhance student engagement in the classroom.
- **Marketing Industry:** Exploring new ways to create memorable and sensory experiences for consumers through creative and attention-grabbing marketing strategies.

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