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# 18th Century-Themed Eclectic Fashion
The Praying Pre-Fall 2020 Capsule Explores Multiple Eras

By Amy Duong | Published 2020-09-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/praying-prefall
References: [hypebeast](https://hypebeast.com/2020/8/praying-pre-fall-2020-collection-lookbook-release) & [prayingg](https://prayingg.com/)

The Praying Pre-Fall 2020 collection recently launched and the Los Angeles and New York-based fashion brand explores a wildly [eclectic theme](https://www.trendhunter.com/trends/beams-plus-2) for the occasion. The label turns to pre-internet times as well as themes that are drawn from 18th century writer Samuel Johnson. His war epic 'Deerhunter' from the 70s nods to some subtle [pop culture references](https://www.trendhunter.com/trends/paper-planes-1) as well.

The collection is spotlighted by new iterations of brand essentials including the 'Slightly Fatter NY/LA cap.' Additionally, the rest of the capsule is followed by [workwear-inspired denim](https://www.trendhunter.com/trends/graphpaper-yoke) and midweight three dimensional embroidered fleece designs. The collection also shines a spotlight on the knit polo that is complete in vintage cream hues with a 'Father Figure' graphic and the three button enclosed placket.

Image Credit: Praying

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 33% | Activity: 13% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Eclectic Fashion:** Disruptive innovation opportunity: Introduce a personalized fashion platform that curates unique outfits from different eras and styles.
- **Pre-internet Fashion:** Disruptive innovation opportunity: Develop a fashion line that embraces nostalgia and offers modern twists on clothing inspired by pre-internet times.
- **Pop Culture References in Fashion:** Disruptive innovation opportunity: Create a fashion brand that seamlessly incorporates subtle pop culture references into its designs, appealing to nostalgic and contemporary consumers alike.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail experiences to allow customers to virtually try on eclectic outfits from different eras.
- **Online Personal Styling:** Disruptive innovation opportunity: Launch an online personal styling service that matches customers with fashion experts who curate ensembles inspired by different historical periods and pop culture moments.
- **Nostalgia-inspired Fashion:** Disruptive innovation opportunity: Establish a niche fashion brand that focuses on creating garments and accessories that evoke nostalgia for pre-internet times and incorporate elements of pop culture references.

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