# Sensorial Horror-Inspired Hard Ciders Angry Orchard Introduced its Hide & Shriek Prank Pack By Debra John | Published 2024-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prank-pack References: [globenewswire](https://www.globenewswire.com/news-release/2024/10/01/2956426/0/en/Angry-Orchard-s-New-Hide-Shriek-Prank-Pack-Swaps-Hard-Cider-for-Screams.html) & [shop.angryorchard](https://shop.angryorchard.com/product/angry-orchard-hide-shriek-prank-pack/1855)  [Angry Orchard](https://www.trendhunter.com/trends/thriller-variety-pack) has introduced its limited-edition 'Hide & Shriek Prank Pack,' which features cans that cleverly disguise themselves as the classic 'Angry Orchard Crisp [Apple](https://www.trendhunter.com/trends/sour-patch-kids-apple-harvest)' flavor. However, subtle Halloween-themed hints indicate that these cans are anything but typical. This prank pack can be placed in a refrigerator or cooler during [Halloween celebrations](https://www.trendhunter.com/trends/caprisun-halloween-pouches), adding an element of surprise to the festivities. When individuals open a can for their first sip, they "will encounter an unexpected and startling sound—a loud, blood-curdling scream." Matt Withington, Senior Director of Marketing at Angry Orchard, stated, "Halloween is rooted in treats, tricks, and permission to be playfully unfiltered." With this prank pack, the brand aims to capture the spirit of the season, encouraging consumers to embrace their playful, mischievous sides in the name of Halloween fun as the Hide & Shriek Prank Pack offers a unique and entertaining experience for fans of Angry Orchard. Image Credit: Angry Orchard ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 85% | Activity: 90% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Beverage Innovations:** Limited-edition prank packs with horror-inspired elements provide a fresh twist to seasonal beverage offerings. - **Sensory Marketing Experiences:** Integrating unexpected sensory elements like startling sounds can create memorable and engaging consumer experiences. - **Disguised Product Packaging:** Products that cleverly disguise their true nature until consumed introduce an element of surprise and delight for customers. ### Sectors Adopting This - **Alcoholic Beverages:** Innovative seasonal products in the alcoholic beverages industry can elevate brand engagement and attract novelty-seeking consumers. - **Marketing and Advertising:** Utilizing sensory stimuli in marketing campaigns can enhance consumer interaction and brand recall. - **Entertainment and Events:** Incorporating surprise elements into product offerings can enhance the thematic atmosphere of celebrations and events. ## Related on Trend Hunter - [Exclusive Halloween Cider Packs](https://www.trendhunter.com/trends/thriller-variety-pack.md) - [Limited-Edition Spooky Kegs](https://www.trendhunter.com/trends/halloweenthemed-kegs.md) - [Spice-Infused Apple Ciders](https://www.trendhunter.com/trends/worlds-angriest-cider.md) - [Summer-Forward Hard Cider Packs](https://www.trendhunter.com/trends/summer-party-pack.md) - [Variety Cider Beverage Packs](https://www.trendhunter.com/trends/yard-party-pack-variety-pack.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Apple Wine Cocktails](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail.md) - [Six-Liter Cider Bottles](https://www.trendhunter.com/trends/cider-bottle.md)