# Subway Spa Pranks Improv Everywhere Set Up a Relaxing Spa Prank on the Subway By Laura McQuarrie | Published 2014-08-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/prank-on-the-subway References: [luxurylaunches](http://luxurylaunches.com/travel/pranksters-turn-a-new-york-subway-platform-into-a-spa-and-new-yorkers-loved-it.php) & [improveverywhere](http://improveverywhere.com/2014/08/05/the-subway-spa/) Subways are so often crowded and full of tired, cranky people that it's not a place that you typically associate with relaxation—unless you got to experience the Improv Everywhere spa prank on the subway. Inspired by the fact that "NYC’s un-air-conditioned platforms can feel like a sauna," the infamous prankster group staged a [mini-spa on the subway](https://www.trendhunter.com/trends/saunazen), complete with complimentary water, towels, [sauna benches](https://www.trendhunter.com/trends/othership-location) and massages for people passing by. Although there were several people in on the prank acting as spa-goers, there were also several members of the public who jumped right in and took advantage of the the chance to [put up their feet and relax](https://www.trendhunter.com/trends/mind-oasis), even on their way to or from somewhere on the bustling NYC subway. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Improvised Public Experiences:** Creating unexpected and enjoyable experiences in public spaces to bring relaxation and joy to people amidst their busy lives. - **Disruptive Marketing Tactics:** Using unconventional methods, like staging pranks, to capture people's attention and create memorable brand experiences. - **Urban Wellness:** Integrating wellness practices and services into urban environments, offering moments of relaxation and self-care in the midst of hectic city life. ### Where This Applies - **Hospitality and Tourism:** Incorporating playful and unique experiences into hotels, resorts, or tourist attractions to enhance customer satisfaction and loyalty. - **Advertising and Branding:** Leveraging disruptive marketing tactics to promote products or services, effectively catching the attention of consumers and creating brand recognition. - **Public Health and Wellness:** Developing initiatives that address wellness and relaxation needs in urban settings, aiming to improve public well-being and quality of life. ## Related on Trend Hunter - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Subversive Artist Massage Parlours](https://www.trendhunter.com/trends/elmgreen-dragset.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Cheese-Themed Luxury Spas](https://www.trendhunter.com/trends/wedgewater-spa.md) - [Sandwich-Inspired Water Slides](https://www.trendhunter.com/trends/dip-n-slides.md) - [Lunchtime Yacht Pop-Ups](https://www.trendhunter.com/trends/pop-up-on-a-yacht.md) - [Martini-Themed Spa Experiences](https://www.trendhunter.com/trends/porn-spa-martini-experience.md) - [Promotional Cold Saunas](https://www.trendhunter.com/trends/cold-sauna.md)