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# Chic Eco-Friendly Outerwear
prAna Introduced Its First Eco-friendly, Insulated Outerwear Range

By Grace Mahas | Published 2020-10-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/prana-1
References: [prana](https://www.prana.com/)

As environmental concerns become more widespread, prAna–named after the Sanskrit word prana, meaning breath and inspired for its powerful life-giving energy–is helping consumers consume responsibly with its new [eco-friendly, insulated outerwear collection](https://www.trendhunter.com/trends/everpuff) for women and men. Its new line demonstrates prAna's continued commitment to *Clothing for Positive Change.*

The eco-friendly outwear collection is made using sustainable materials including 650 power fill Responsible Down Standard (RDS) certified insulation, a Bluesign approved matte polyester shell, and [PFC-free durable water resistance](https://www.trendhunter.com/trends/waterproof-outdoor-collection) (DWR). The range includes [fall and winter jackets and vest](https://www.trendhunter.com/trends/fall-and-winter-line), with specific pieces designed to yielded wearers from seasonal conditions like unexpected rain showers or wet snow.

Fans can shop the entire prAna outwear collection online, with prices ranging from $169 to $449.

Image Credit: prAna

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 54% | Activity: 31% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Fashion:** The rise of eco-friendly outerwear reflects the growing demand for sustainable fashion options.
- **Responsibility in Consumption:** Consumers are increasingly seeking out clothing items that align with their values and contribute to positive change.
- **Innovative Materials:** The use of sustainable materials like RDS certified insulation and PFC-free DWR showcases the potential for innovation in the outerwear industry.

### Who This Affects Most

- **Apparel and Fashion:** The apparel industry has a significant opportunity to incorporate sustainable practices and offer eco-friendly options to consumers.
- **Outdoor Recreation:** Outdoor recreation brands can tap into the rising demand for eco-friendly outerwear that performs well in different weather conditions.
- **Environmental Sustainability:** The push for sustainable materials and responsible manufacturing in the fashion industry highlights the potential for disruptive innovation in the field of environmental sustainability.

## Related on Trend Hunter

- [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md)
- [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md)
- [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)
- [Weather-Resistant Performance Jackets](https://www.trendhunter.com/trends/nano-puff-jacket.md)
- [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md)
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- [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md)
- [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md)
- [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md)