# Autumnal Chocolatey Chai Lattes PJ's Coffee Praline Chai Latte is Part of the Brand's Fall Menu By Michael Hemsworth | Published 2025-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/praline-chai-latte References: [restaurantmagazine](https://www.restaurantmagazine.com/pjs-coffee-brews-up-new-praline-chai-latte-and-fall-classics/) & [pjscoffee](https://www.pjscoffee.com/)  The [PJ's Coffee Praline](https://www.trendhunter.com/trends/pralines-and-cream-menu) [Chai Latte](https://www.trendhunter.com/trends/chai-latte-cookies) is a new limited time offering from the cafe brand that's part of its fall menu that's perfect for helping consumers to broaden their horizons when it comes to autumnal beverages. The drink features warm chai tea alongside praline syrup and steamed milk before being finished with cinnamon to give it a rich, chocolatey and spiced flavor profile. The drink can be orders hot, iced or frozen, while the fall menu also includes the returning Pumpkin Latte and Bananas Foster Cold Brew. Executive Vice President of Marketing Reid Nolte spoke on the PJ's Coffee Praline Chai Latte saying, "At [PJ’s Coffee](https://www.trendhunter.com/trends/pjs-coffee-autumn-menu), seasonal flavors are more than a tradition – they’re a chance to connect guests to the spirit of fall through flavors that reflect both the season and our New Orleans heritage. Whether it’s the return of our Pumpkin Latte and Bananas Foster or the debut of the Praline Chai Latte, this fall lineup continues PJ’s tradition of blending classic favorites with new, distinctive options that deliver authentic flavor and warmth.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 16% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Chai Variations:** The introduction of praline as a flavor in chai lattes exemplifies a shift towards more diverse seasonal beverage offerings. - **Cultural Flavor Infusion:** Incorporating New Orleans heritage flavors into traditional chai highlights a trend toward cultural flavor infusion in mainstream beverages. - **Customization in Beverage Temperature:** The option for consumers to enjoy drinks hot, iced, or frozen reflects a growing demand for customization in beverage consumption. ### Industries Being Reshaped - **Specialty Coffee Shops:** As specialty coffee shops expand their seasonal menus, they continuously drive differentiation through unique flavor profiles. - **Flavor Syrup Manufacturing:** Syrup manufacturers can capitalize on the demand by creating innovative and authentic flavors that cater to regional and seasonal preferences. - **Beverage Temperature Customization:** Service innovations in beverage temperature choices cater to consumer preferences for personalization in their drink experience. ## Related on Trend Hunter - [Regional Autumn Cafe Menus](https://www.trendhunter.com/trends/pjs-coffee-autumn-menu.md) - [Nut-Infused Specialty Coffees](https://www.trendhunter.com/trends/pralines-and-cream-menu.md) - [Cozy Cafe Refreshment Menus](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped.md) - [Peppermint Bark-Infused Lattes](https://www.trendhunter.com/trends/peppermint-bark-latte.md) - [Seasonal Cookie Butter Lattes](https://www.trendhunter.com/trends/new-cookie-butter-latte.md) - [Seasonal Pumpkin Chai Lattes](https://www.trendhunter.com/trends/pumpkin-chai-cream-iced-latte.md) - [Seasonal Spring Coffee Menus](https://www.trendhunter.com/trends/pjs-coffee-spring-menu.md) - [Fruity Rose-Infused Lattes](https://www.trendhunter.com/trends/strawberry-rose-white-chocolate-latte.md) - [Autumnal Latte-Flavored Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate-bar.md)