# Lactose-Free Dairy Lines Prairie Farms Dairy Launches a New Line of Lactose-Free Dairy Products By Kanesa D | Published 2024-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prairie-farms-1 References: [bevnet](https://www.bevnet.com/news/2024/prairie-farms-launching-new-lineup-of-lactose-free-dairy-products) & [prairiefarms](https://www.prairiefarms.com/)  [Prairie Farms Dairy](https://www.trendhunter.com/trends/prairie-farms-dairy) is proud to announce the launch of four new [lactose-free dairy options](https://www.trendhunter.com/trends/peanut-butter-ice-cream). The new lactose-free lineup, branded as the 'Gold Standard,' includes lactose-free whole milk and 2% milk in gallon containers, [lactose-free cottage cheese](https://www.trendhunter.com/trends/prairie-farms-propack-snack) and sour cream in 16-ounce tubs. These offerings are designed to provide consumers with high-quality dairy products free from lactose, ensuring a more inclusive experience for those with lactose intolerance or sensitivity. Following a successful soft launch in April in the St. Louis metro area, Prairie Farms Dairy plans to expand the distribution of its lactose-free lineup throughout America's heartland in June. The launch will be supported by traditional and digital media, social media influencers, and in-store point of sale. Image Credit: Prairie Farms Dairy ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 31% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **LACTOSE-FREE DAIRY PRODUCTS:** Opportunity to cater to the growing demand for dairy alternatives among lactose-intolerant consumers. - **EXPANSION STRATEGY:** Potential to leverage successful soft launches and partnerships for wider market reach and brand recognition. - **INCLUSIVE FOOD PRODUCTS:** Addressing the need for inclusive food options to meet the dietary preferences of a diverse consumer base. ### Where This Applies - **FOOD AND BEVERAGE:** Exploring new product formulations and marketing strategies to align with changing consumer preferences in the dairy sector. - **RETAIL:** Adapting retail strategies to accommodate the distribution and promotion of specialized dairy products to targeted consumer groups. - **MARKETING AND ADVERTISING:** Creating innovative campaigns that resonate with health-conscious consumers seeking tailored dairy solutions for lactose intolerance. ## Related on Trend Hunter - [Lactose-Free Dairy Products](https://www.trendhunter.com/trends/hiland-dairy-lactosefree.md) - [Flavorful Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamers.md) - [Probiotic Lactose-Free Milks](https://www.trendhunter.com/trends/good-culture-probiotic-milk.md) - [Lactose-Free Chocolate Milks](https://www.trendhunter.com/trends/oak.md) - [Dairy-Based Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamer.md) - [Lactose-Free Whipped Creams](https://www.trendhunter.com/trends/lactosefree-whipped-cream.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Indulgent Lactose-Free Frozen Treats](https://www.trendhunter.com/trends/peanut-butter-ice-cream.md) - [Low-Sugar Whipped Creams](https://www.trendhunter.com/trends/sweetened-lactosefree-whipped-cream.md)