# Character-Copying Children Ads The Praia de Belas Shopping Campaign Promotes Newly Opened Theater By Meghan Young | Published 2012-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/praia-de-belas-shopping References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/globalcomm-praia-de-belas-kid-movie-posters) & [globalcomm.br](http://www.globalcomm.com.br) To promote its newly opened movie theater on the mall's third floor, the Praia de Belas Shopping ad campaign has been adorably put together. It features iconic film characters from Forest Gump to Edward Scissorhands and Cruella de Vil. Of course, these characters aren't at all what people might expect. In place of the actors and actresses that made these roles famous are children. Copying the character's nuances to a tee, audiences will find them irresistible. The Praia de Belas Shopping ad campaign was created by Brazilian ad agency Globalcomm. The concept they came up with reminds moviegoers to be like kids when entering the new theatre so as to remember and experience just how fun, playful and adventurous the cinematic world is supposed to be. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Immersive Advertising:** Using children to portray iconic film characters in ads creates an immersive experience for audiences. - **Nostalgia Marketing:** Recreating beloved film characters from the past engages audiences through a sense of nostalgia. - **Theatrical Campaigns:** Incorporating theater elements in advertising campaigns adds a touch of creativity and captivates viewers. ### Who This Affects Most - **Film and Entertainment:** The film industry can leverage immersive and nostalgic advertising techniques to generate buzz and attract audiences. - **Advertising and Marketing:** The advertising industry can embrace theatrical campaigns to create memorable and engaging experiences for consumers. - **Retail and Shopping:** Shopping centers and malls can adopt immersive advertising strategies to promote new theater experiences and enhance customer engagement. ## Related on Trend Hunter - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)