# Helmet Head Hair Prada's Spring 2010 Menswear Collection Featured Hard Hair By Jacqueline Parrish | Published 2009-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pradas-spring References: [frillr](http://frillr.com/?q=node/14939http://www.coutorture.com/3362263?page=0,0,11) & [prada](http://www.prada.com) For [Prada's](https://www.trendhunter.com/trends/paper-show-space) Spring 2010 collection, featuring mens [RTW](https://www.trendhunter.com/trends/bruceglen) -- the designer of all that is regarded as holy in fashion -- sent the gorgeous male models down the runway with [slick hair](https://www.trendhunter.com/trends/zara-hair-1) and unsightly helmet head. Giving off every appearance of dipping their heads in extra virgin olive oil, the hard-headed models of Prada's Spring 2010 collection bring a whole new meaning to the phrase “bad hair day." **Implications** - The Prada Spring 2010 Menswear collection itself featured a palette of variations of greys, perfect contrast from the traditional charcoal black on other designers' runways. With tailored looks and a rough careless attitude, the male models rocked the runway. The looks were classic to the Prada name. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Slick Hair Trend:** Opportunity for hairstyling products and salons to offer sleek, oily hair styles for a trendy look. - **Unconventional Hair Styles:** Potential for haircare brands to develop products that create unconventional, helmet-like hairstyles. - **Contrast in Fashion:** Opportunity for fashion designers to experiment with contrasting color palettes, such as variations of greys. ### Where This Applies - **Hairstyling Products:** The trend of slick hair opens up opportunities for hairstyling product brands to develop and market new products. - **Salons:** Salons can offer specialized services to achieve the slick hair trend and attract customers. - **Haircare Brands:** Haircare brands can tap into the unconventional hair styles trend by developing products that help create unique, helmet-like hairstyles. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)