# High-End Luxury Sneakers The Prada x adidas Collaboration's Second Drop is Scheduled for September By Kalin Ned | Published 2020-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-x-adidas References: [highsnobiety](https://www.highsnobiety.com/p/prada-adidas-superstar-drop-2-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29#slide-5) & [adidas](https://www.adidas.ca/en/prada) The [Prada x](https://www.trendhunter.com/trends/collapse-sneaker) [adidas](https://www.trendhunter.com/trends/clot-superstar) Originals was one of the most anticipated collaborations last year and now, the partnership is celebrating its second drop—scheduled to be available for style-minded consumers on September 8th. Although details about price points are not yet released, the Prada Superstar sequel boasts three colorways—an all-black silhouette, a model that embraces the classic white and black aesthetic, as well as a more daring chrome silver upper with white detailing. Consumers interested in the high-end sneakers can access the silhouettes through both brand's website and select retailers. Following its initial and continuing success, the Prada x adidas Originals collaboration will continue beyond this drop, as well. The follow-up to this release is rumored to be linked to the America's Cup—the "premier sailing competition in the world." Image Credit: adidas/ Prada ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Sneaker Collaborations:** Opportunity for luxury brands to collaborate with sneaker brands to create high-end, limited edition sneakers. - **Fashion and Sportswear Crossovers:** Potential for the fashion industry to explore partnerships with sportswear brands to create stylish, functional products. - **Limited Edition Sneaker Culture:** Growing demand for exclusive and unique sneakers, creating an opportunity for brands to release limited edition collections. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands can leverage collaborations with sneaker brands to attract style-minded consumers and expand their product offerings. - **Sportswear:** Sportswear brands can partner with high-end fashion labels to create premium sneakers that combine style and performance. - **E-commerce and Retail:** Online retailers and select retail stores can capitalize on the demand for limited edition sneakers by offering exclusive drops and collaborations. ## Related on Trend Hunter - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md)