# Sci-Fi Retail Spaces The Prada Store Tokyo by Herzog Takes Sharp Edges to New Heights By Annie Ho | Published 2010-06-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/prada-store-tokyo References: [cretique](http://www.cretique.com/archives/9099) & [galinsky](http://www.galinsky.com/buildings/pradatokyo/index.htm) The [PRADA](https://www.trendhunter.com/trends/satellite-exhibition) Store Tokyo is now located in the Aoyama district in Japan. The architecture of this six-floor store has a hard-hitting edge from the sharpness of the design. I'm sure any PRADA lover would die for a visit. The interior of the PRADA Store Tokyo looks very simple due to its [all-white theme](https://www.trendhunter.com/trends/white-is-good-shop) and retro-futuristic sci-fi aesthetic. Below is a quote by Jason [Herzog](https://www.trendhunter.com/trends/toteme-beijing), the designer of this amazing retail space. **Implications** - Jason Herzog truly does believe that his sci-fi retail space is a way to create awareness and add an artistic touch to window displays in the city. The use of actors within the display windows is a fun, traditional look at life. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Sci-fi Retail Spaces:** Leveraging futuristic design elements to create unique and immersive retail experiences. - **Retro-futuristic Aesthetics:** Incorporating nostalgic elements with futuristic design for a visually striking retail environment. - **Artistic Window Displays:** Using actors and artistic installations to enhance the visual appeal of retail store windows. ### Industries Being Reshaped - **Retail:** Opportunity for fashion brands to create innovative retail spaces that elevate the shopping experience. - **Architecture:** Opportunity for architects to experiment with sci-fi and retro-futuristic design concepts in retail projects. - **Entertainment:** Opportunity for actors and performers to collaborate with retailers and bring their creations to life in storefront displays. ## Related on Trend Hunter - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Human Connection-Themed Art Installations](https://www.trendhunter.com/trends/satellite-exhibition.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md)