# Male Role Model Fashion The Prada SS12 Menswear Campaign Stars Actor Michael Pitt By Meghan Young | Published 2011-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-ss12-menswear-campaign References: [hypebeast](http://hypebeast.com/2011/12/prada-2012-springsummer-mens-campaign) & [prada](http://www.prada.com/) Spoiler alert: actor Michael Pitt might not be on the hit [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) show 'Boardwalk Empire' anymore, but it looks like he's doing just fine securing gigs like the [Prada](https://www.trendhunter.com/trends/paradigme-fragrance) SS12 Menswear campaign. Clad in outfits very different from the '20s-inspired costumes he had to wear in 'Boardwalk Empire,' Pitt takes on an entirely different era: the 1950s. Lensed by renowned photographer David Sims, the Prada SS12 Menswear campaign features Pitt as a golden age of [Hollywood](https://www.trendhunter.com/trends/persol) icon. According to the press release, this ad campaign “explores the language of male role models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur.” The collection's fits, patterns and layers achieve this vision beautifully. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Male Role Model Fashion:** Fashion industry is focusing on exploring the language of male role models from different eras. - **1950s-inspired Fashion:** Fashion industry is exploring the fashion styles from the golden age of Hollywood, particularly the 1950s. - **Celebrity-endorsed Fashion Campaigns:** The fashion industry is relying on celebrities such as Michael Pitt to endorse their latest collections through ad campaigns. ### Who This Affects Most - **Fashion:** Fashion designers are developing male fashion lines that explore role models from different eras. - **Photography:** Photographers are exploring new ways of capturing male fashion which involves exploring the language of different male role models. - **Entertainment:** The entertainment industry is working with fashion designers to explore styles that harken back to different eras, such as the 1950s. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md)