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# Pacific Paradise-Themed Menswear
The Prada SS 2014 Menswear Collection Brings the Hawaiian Heat

By Malika Renee Butss | Published 2014-01-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/prada-ss-2014-menswear
References: [style](http://www.style.com/fashionshows/review/S2014MEN-PRADA) & [prada](http://www.prada.com/en/fashion-shows-ss14/man)

[Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette) brings the boys on an island vacation with the Prada SS 2014 Menswear Collection.

Floral prints are a usual hot pattern for the warmer seasons and Prada grabs onto this with its exotic flower power line. Entitled 'Menacing Paradise,' this menswear floral collection features tailored pants in dark cool colors such as gray and classic black. The tailored pants are teamed with dress shirts, short sleeved sweaters and button ups, all exhibiting some sort of exotic floral pattern. Some shirts are complemented with slightly shimmering blazers in eye-catching colors like coral blue and hot mahogany. The palm leave patterns accent the exotic flowers well and add an even more sunny feel.

The Prada SS 2014 Menswear Collection will have style-savvy men bringing the island everywhere they go.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 50% | Activity: 28% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Floral Menswear:** Opportunity for designers to create unique and eye-catching menswear collections incorporating floral prints and patterns.
- **Exotic Fashion:** Potential for brands to embrace the use of exotic patterns and prints in their clothing lines, bringing a touch of paradise to everyday fashion.
- **Tailored Resort Wear:** Rise of demand for well-tailored resort wear, offering men stylish and comfortable options for vacations and tropical getaways.

### Who This Affects Most

- **Fashion:** Fashion industry can explore the opportunity to incorporate floral prints and exotic patterns into their menswear collections, targeting style-conscious men.
- **Textile:** Textile industry can benefit from the increased demand for fabrics featuring floral prints and exotic patterns, providing materials for the creation of menswear collections.
- **Travel and Tourism:** Travel and tourism industry can tap into the market of tailored resort wear, offering vacationers fashionable and comfortable clothing options for tropical destinations.

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