# Premium Psychedelic Menswear The Prada Spring/Summer 2019 Collection Deliver New Concepts By Amy Duong | Published 2019-01-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/prada-springsummer-2019 References: [highsnobiety](https://www.highsnobiety.com/p/prada-ss19-buy-online) & [prada](https://www.prada.com/us/en/men/ready_to_wear.html) The [Prada](https://www.trendhunter.com/trends/prada-underwear) Spring/Summer 2019 collection goes against the grain when it comes to its menswear selection -- the luxury fashion house takes on new angles in re-creating signature silhouettes. The lookbook is shot by the talented Willy Vanderperre and the clothing spotlight bold prints. Specifically, the main design element highlight psychedelic graphics -- this decorates a plethora of sculptural pieces that excel with an explorative personality. Some of the seasonal pieces are designed to boast [laid-back shapes](https://www.trendhunter.com/trends/digawel-springsummer-2026) without losing its sleek sensibility, whilst others are completely elevated with captivating accessories. Some of the dramatic accessories include oversized hats, heavily printed bags, fun-shaped sunglasses, and more. The Prada Spring/Summer 2019 menswear collection is now available to shop online at Prada. Image Credit: Willy Vanderperre ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Psychedelic Menswear:** Merging bold prints and sculptural silhouettes to create a personality-rich collection provides opportunities for a new wave of daring, eccentric brands. - **Explorative Accessories:** As demonstrated by heavily printed bags and fun-shaped sunglasses, investing in design-focused, statement accessories can elevate a collection and attract a new breed of fashion customers. - **Sleek Meets Laid-back Design:** There's an opportunity to blend versatility with high-end style, offering a point of difference in the menswear market, by providing pieces that sport laid-back shapes without losing their sleek sensibility. ### Who This Affects Most - **Luxury Fashion:** By incorporating bold prints and sculptural silhouettes, luxury fashion brands can attract a new wave of daring, eccentric customers who crave an expressive aesthetic. - **Accessories:** There's an opportunity for accessories designers to cater to a fashion audience with statement bags and unique sunglasses that can upgrade and fully-style an outfit. - **Menswear Market:** Providing a blend of versatility with high-end style by creating menswear pieces that have sleek silhouettes but also laid-back shapes provides an opening for differentiation. ## Related on Trend Hunter - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)