# Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke

By Rahul Kalvapalle | Published 2015-03-31 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/prada-spring-summer-2015
References: [boomerwatch](http://www.boomerwatch.ca/2015/02/boomers-are-relevant-and-hip/) & [prada](http://www.prada.com/en/collections/advertising-campaign/man-ss-2015.html?adv=adv-content1)

This Prada Spring 2015 menswear campaign, which stars Ethan Hawke, deftly manages to position the brand as fitting both monied boomers as well as millennials.

While eagle-eyed movie fans will know that Hawke does not exactly fit into the boomer demographic based on his actual age, his high-profile roles in movies such as *Before Midnight* and *Boyhood* have made him a boomer father by association. This boomer image of Hawke -- who is still young enough to look great and retain his glamour -- has been smartly leveraged by Prada for this campaign.

What's brilliant about this campaign is that it manages to use a psuedo-boomer star figure alongside a trio of actors -- Miles Teller, Jack O'Connell and Ansel Elgort -- in their 20s, ensuring that boomers associate the brand with both maturity and youthfulness, while millennial consumers aren't alienated.