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# Crystal-Encrusted Heels
The Prada Spring 2010 Ads are Ravishingly Sparkly

By Marissa Liu | Published 2010-01-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/prada-spring-2010-ads
References: [fashiongonerogue](http://fashiongonerogue.com/2010/01/prada-spring-2010-campaign-rasa-zukauskaite-by-steven-meisel/) & [prada](http://www.prada.com/)

It’s no secret that photoshopping is widely used in fashion and advertising. Nowhere is this more evident than in ad campaigns shot by Steven Meisel, and the [Prada](https://www.trendhunter.com/trends/couleur-vivante) Spring 2010 ads are no exception. Youthful model Rasa Zukauskaite has the complexion of a Barbie (minus any sign of a tan) in these simplistic shots.

Aside from the heavy-handed retouching, the Prada Spring 2010 ads are beautiful. The stark, white background really allows the [beautifully printed outfits](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and [crystal detailing](https://www.trendhunter.com/trends/crystal-swipe) take center stage.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 79% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Crystal-encrusted Fashion:** Opportunity for brands to explore the use of crystals and embellishments in their products to create more luxurious and eye-catching designs
- **Photoshop-free Advertising:** Opportunity for brands to embrace more natural and authentic visuals in their ad campaigns, highlighting individuality and diversity
- **Nostalgic Fashion Photography:** Opportunity for brands to incorporate vintage or retro elements in their campaigns to appeal to consumers' desire for nostalgia and simplicity

### Sectors Adopting This

- **Fashion:** Opportunity for fashion brands to experiment with crystal embellishments and other design features to create unique and glamorous products
- **Advertising:** Opportunity for advertising agencies to challenge traditional beauty standards and promote authenticity in their campaigns
- **Photography:** Opportunity for photographers to incorporate vintage elements and creative direction into their fashion shoots, creating a unique style and aesthetic

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