# Black-and-White Asiatorials The Oriental-Inspired Prada Spring 2010 Ad Campaign By Marissa Liu | Published 2010-02-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prada-spring-2010-ad-campaign References: [materialiste](http://www.materialiste.com/style/campagne-prada-2010-printemps-ete) & [prada](http://www.prada.com/) Always the trendsetter, Miuccia [Prada](https://www.trendhunter.com/trends/galleria-handbag) asked Hedi Slimane to helm the Asian-inspired Prada Spring 2010 ad campaign. Slimane came up with a [black and white series of photographs](https://www.trendhunter.com/trends/jiyongkim-fw25) that harken back to the streets and lounges of early 20th century China. [Chinese models both male and female](https://www.trendhunter.com/trends/maybelline-face-the-difference) populate the landscape along with a few Caucasian male models, which is highly unusual for Prada but extremely refreshing. Chinese artist Yang Fudong contributed a video for the Prada Spring 2010 ad campaign. Watch Yang’s video and then click through the gallery for more of Hedi Slimane’s beautiful photographs for Prada. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 26% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Oriental-inspired Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating traditional Asian elements into modern designs. - **Diverse Representation in Advertising:** Opportunity for disruptive innovation in the advertising industry by featuring models from different ethnic backgrounds to create more inclusive campaigns. - **Collaboration with Artists:** Opportunity for disruptive innovation in the art and fashion industries by partnering with artists to create unique and compelling ad campaigns. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating traditional Asian elements into modern designs. - **Advertising:** Opportunity for disruptive innovation in the advertising industry by featuring models from different ethnic backgrounds to create more inclusive campaigns. - **Art:** Opportunity for disruptive innovation in the art and fashion industries by partnering with artists to create unique and compelling ad campaigns. ## Related on Trend Hunter - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)