# Mystical Motion Lookbooks The Prada Real Fantasies F/W 2011 Campaign is a Breath of Fresh Air By Marriska Fernandes | Published 2011-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-real-fantasies-f-w-2011 References: [trendland.net](http://trendland.net/prada-real-fantasies-fw2011-motionbook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [prada](http://www.prada.com/) Many know that when it comes to creativity, [Prada](https://www.trendhunter.com/trends/paper-show-space) knows best, as is exemplified by the Prada Real Fantasies F/W 2011 lookbook. The lookbook gets unbelievably creative with a dash of [surrealism and mystery](https://www.trendhunter.com/trends/paranoid-fw25) as the 'Motionbook' even gets models walking on floors and ceilings. The entire concept was directed by James Lima and lensed by Phillip Meech. The new 2 minute video will keep your mind twirling for quite a while. So if the intensely intoxicating vibe from the video did not already capture you, the pieces in the Prada Real Fantasies F/W 2011 lookbook will blow your mind. The pieces, true to Prada form, successfully mix [classic elegance with streamlined, power-femme chic](https://www.trendhunter.com/trends/contemporary-femininity). Check out the video and prepare to have your world rocked. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Surrealist Fashion Campaigns:** Opportunity for fashion brands to use creative concepts and surrealism for their future advertising campaigns. - **Interactive Lookbooks:** Opportunity for brands to create interactive lookbooks for their collections to captivate and engage their audience. - **Virtual Reality in Fashion:** Opportunity for fashion brands to utilize virtual reality technology to showcase their designs and create a unique shopping experience for their customers. ### Sectors Adopting This - **Fashion:** Fashion brands can experiment with surrealism and interactive elements in their advertising campaigns and lookbooks to stand out in the crowded market. - **Virtual Reality:** Virtual reality companies can explore the potential of using their technology in the fashion industry for immersive shopping and brand experiences. - **Creative Industries:** Creatives can work with fashion brands to develop unique and imaginative campaign concepts that challenge traditional fashion advertising strategies. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Versatile Ultra-Chic Fashion Capsules](https://www.trendhunter.com/trends/prelude-2026-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)