# Exclusive Fashion House Clubs Prada Mode Took Over the Freehand Miami for a Limited Time By Ell Smith | Published 2018-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-mode References: [designboom](https://www.designboom.com/design/prada-mode-miami-club-freehand-theaster-gates-12-05-2018/) & [prada](https://www.prada.com/ca/en/pradasphere/special-projects/pradamodemiami.html) [Prada](https://www.trendhunter.com/trends/paper-show-space) always stays on the cutting-edge of fashion and lifestyle and is now offering individuals a new space entitled Prada Mode, which serves as a "[culture-themed event platform](https://www.trendhunter.com/trends/the-st-regis-toronto)" that's imagined to be the host space for various cultural gatherings. The space, which was introduced for Miami Art Week, features everything one might need to host an amazing event, including music, food and fashion. In addition, the [iconic fashion house](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel) is providing guests of the space with access to other exclusive Prada events. Prada Mode is currently taking over Freehand Miami and has re-designed the hotel's lobby, bars, pool area, restaurants and more, offering an exclusive and stylish club where one can relax after an action-packed day. Photo Credits: [designboom](https://www.designboom.com/design/prada-mode-miami-club-freehand-theaster-gates-12-05-2018/), [prada](https://www.prada.com/ca/en/pradasphere/special-projects/pradamodemiami.html) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 75% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Event Culture Platforms:** Disruptive innovation opportunity: Develop event spaces that offer a curated mix of music, food, and fashion for cultural gatherings. - **Exclusive Fashion Experiences:** Disruptive innovation opportunity: Create exclusive and stylish clubs within hotels, providing guests with access to unique fashion events. - **Brand Collaboration Spaces:** Disruptive innovation opportunity: Partner with iconic fashion houses to re-design hotel spaces, creating immersive environments for brand collaborations. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Transform hotel lobbies, bars, pool areas, and restaurants into exclusive and stylish club spaces for fashion and cultural events. - **Event Planning:** Disruptive innovation opportunity: Provide curated event platforms that offer a combination of music, food, and fashion experiences for cultural gatherings. - **Fashion:** Disruptive innovation opportunity: Collaborate with hospitality industry to create unique brand spaces within hotels, offering exclusive fashion experiences. ## Related on Trend Hunter - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Luxurious Pool Clubs](https://www.trendhunter.com/trends/bombon-pool-club.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Rooftop Pool Pop-Ups](https://www.trendhunter.com/trends/htel-swexan-x-missoni.md) - [Luxury Shopping Activations](https://www.trendhunter.com/trends/designer-installations.md) - [Fashion-Forward Beach Clubs](https://www.trendhunter.com/trends/loro-pianas.md)