# Couture Alphabets Prada Collaborates with M/M Paris For Architectural T-Shirts By Joanne Lam | Published 2010-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prada-mm-paris References: [dazeddigital](http://www.dazeddigital.com/Fashion/article/7083/1/Pradalphabet_Limited_T-Shirts?utm_source=Link&utm_medium=Link&utm_campaign=RSSFeed&utm_term=Pradalphabet_Limited_T-Shirts) & [prada](http://www.prada.com/) The [collaboration t-shirts](https://www.trendhunter.com/trends/crossover-collection) between Prada and M/M Paris will probably interest those who have a passion for typography. 'The Pradalphabet,' is created with an architectural touch resulting in an interesting, innovative design which is both technical and eye-pleasing. There are five collectible t-shirts in total with the letter logo on the front and a Prada-M logo on the back, putting a dorky spin on the stylish Prada brand. Check out the alphabet above. **Implications** - This product demonstrates a good way for a large company to open up a fresh market of youth consumers. By adding a little bit of [light eccentricity and street art](https://www.trendhunter.com/trends/wasted-youth-x-tappei), businesses can double their target audience and reach a younger demographic that may have previously shied away from the brand. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Typography Collaboration:** Opportunity for brands to collaborate with artists or designers to create unique typographic designs, appealing to consumers interested in typography. - **Architectural-inspired Fashion:** Potential for fashion brands to incorporate architectural elements into their designs, combining technical and eye-pleasing aesthetics. - **Youth Market Expansion:** Strategies for large companies to attract younger consumers by adding eccentricity and street art influences to their products. ### Sectors Adopting This - **Fashion:** Fashion brands can explore collaborations with artists or designers to create unique typographic designs, attracting typography enthusiasts. - **Art:** Artists and designers can explore collaborations with fashion brands to incorporate their typography skills into wearable art. - **Advertising and Marketing:** Brands can leverage eccentric and street art influences in their marketing campaigns to expand their reach to a younger demographic. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Building Facade-Inspired Clothing](https://www.trendhunter.com/trends/seagram-collection.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md)