# International Couture Prada 'Made In...' Projects Integrates Worldwide Materials By Kamal Musharbash | Published 2010-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-made-in References: [nitrolicious](http://www.nitrolicious.com/blog/2010/10/15/prada-made-in/) & [prada](http://www.prada.com) World renowned fashion house Prada has traveled the globe in search of new materials and craftsmanship for the Prada 'Made In...' collection. The brand stopped in India, Scotland and [Peru](https://www.trendhunter.com/trends/pieta) to name a few. What Prada was able to gather were [rare materials](https://www.trendhunter.com/trends/rverie-collection) to back up its ever-changing and innovative fashions. Prada 'Made In...' will be sold in exclusive stores and will carry a hefty price tag due to its rarity and meticulous work. All inner tags will dictate where the item was made to ensure its originality and creativity. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Global Sourcing:** Opportunity for fashion brands to search for new materials and craftsmanship internationally for exclusive and innovative collections. - **Exclusivity:** Creating limited edition collections with rare materials and meticulous work to carry a high price tag and appeal to luxury consumers. - **Transparency:** Labeling products with information about where they were made to ensure originality and creativity. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage global sourcing and exclusivity to create high-end collections. - **Luxury Goods:** Luxury goods market can benefit from the demand for rare and unique products with high price points. - **Retail:** The retail industry can emphasize transparency by providing more information about the origins of products to appeal to conscious consumers. ## Related on Trend Hunter - [Milanese-Themed Fashion House Cafes](https://www.trendhunter.com/trends/prada-caff.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Gold Fine Jewelry Collections](https://www.trendhunter.com/trends/gold-fine-jewelry.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Luxury NFT Drops](https://www.trendhunter.com/trends/prada-nft.md) - [Artisanal Craftsmanship-Exploring Stores](https://www.trendhunter.com/trends/artisanal-concept-store.md) - [Worldly Factory-Created Fashion Bags](https://www.trendhunter.com/trends/gscth.md) - [Versatile Ultra-Chic Fashion Capsules](https://www.trendhunter.com/trends/prelude-2026-collection.md)