# T-Square T-Shirts The Prada JWP Epicenter Project Puts Architecture on Your Chest By Brian G Randles | Published 2009-10-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/prada-jwp-epicenter References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/28/prada-jwp-epicenter-project/) & [wallpaper](http://www.wallpaper.com/fashion/jwp-epicenter-project-by-prada/4013) When I think architecture, blueprint and t-shirts, Prada doesn't necessarily jump to mind. However, the Prada JWP Epicenter is going to change all that with this new collection. Based on the floor plans and frontages of the brand's stores around the world, the collection of souvenir t-shirts literally puts architecture on your chest. Check out more on the Prada JWP Epicenter collection at the link below. **Implications** - One of the best ways a company can distinguish itself in a crowded marketplace is by adding radical elements of avant-garde design to a conventional product. By utilizing an unconventional design on a traditional product, the company shows a willingness to eschew standard practice in the name of originality. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Architectural T-shirts:** The trend of incorporating floor plans and frontages of famous buildings into wearable fashion items. - **Souvenir Apparel:** The trend of creating clothing items based on famous landmarks or designs. - **Avant-garde Design:** The trend of mixing unconventional elements into traditional product designs for a unique twist. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate these trends into their product lines for an artistic touch. - **Tourism:** The tourism industry can benefit from creating unique souvenir items based on famous landmarks and buildings. - **Architecture:** The architecture industry can collaborate with the fashion industry by providing building designs for apparel. ## Related on Trend Hunter - [Minimal White T-Shirts](https://www.trendhunter.com/trends/john-pawson-1.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md)