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# Vibrant '20s Fashion Ads
The Prada Iconoclasts Harlem Renaissance Campaign is Darkly Alluring

By Meghan Young | Published 2014-02-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/prada-iconoclasts-harlem-renaissance
References: [thefashionography](http://thefashionography.com/prada-iconoclasts-edward-enninful-harlem-renaissance/) & [prada](http://www.prada.com)

The [Prada](https://www.trendhunter.com/trends/couleur-vivante) Iconoclasts Harlem Renaissance campaign is one to get excited about. The concept of the Iconoclasts was born in 2009 when leading fashion editors around the globe got to put their own twist on the new Prada collection by gracing their chosen store with playful interior designs. Taking the reins this year is Edward Enninful, the brilliant fashion director and editor of W Magazine.

Inspired by the 1920s, the Prada Iconoclasts Harlem Renaissance campaign will debut during Paris Fashion Week at the [Monte Napoleone](https://www.trendhunter.com/trends/del-monte-and-toy-story-5) boutique. The campaign images, which were photographed by Emma Summerton, is a teaser of what to expect in store. According to The Fashionolography, "Enninful’s women’s store will portray a 1920’s club with a sparkling art-deco bar [while the] Prada men’s store will be offering food and cocktails from the exciting era and game tables."

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 58% | Activity: 53% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Harlem Renaissance Fashion:** Disruptive innovation opportunity: Designing clothing inspired by the vibrant and avant-garde fashion of the 1920s Harlem Renaissance.
- **Iconoclasts Interior Design:** Disruptive innovation opportunity: Creating unique interior designs for fashion stores that showcase the individuality and artistic vision of leading fashion editors.
- **1920s-inspired Campaigns:** Disruptive innovation opportunity: Developing advertising campaigns that capture the allure and elegance of the 1920s while appealing to modern audiences.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Incorporating immersive experiences, such as art-deco bars, game tables, and curated food and cocktails, into fashion retail spaces to enhance the customer journey.
- **Photography:** Disruptive innovation opportunity: Experimenting with photography styles that blend vintage aesthetics with contemporary techniques to create captivating campaign images.
- **Event Planning:** Disruptive innovation opportunity: Organizing themed fashion events inspired by specific historical periods, offering guests an immersive and nostalgic experience.

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