# Game-Centered Couture Promotions The Prada F/W 2012 Ad Video Plays with Bejeweled Color By Alexandra Serrano | Published 2012-08-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/prada-fw-2012-ad-video References: [trendland](http://trendland.com/prada-fallwinter-2012-advertising-video-campaign/) & [prada](http://www.prada.com) The [Prada](https://www.trendhunter.com/trends/galleria-handbag) F/W 2012 ad video displays the stunning collection with a [gaming twist](https://www.trendhunter.com/trends/drest-x-jimmy-choo). The advisement campaign features models Anne V, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Axente in a [moody game of chess](https://www.trendhunter.com/trends/the-tiger). The setting for this brooding game is a white room with stairs that provides the perfect minimalist background, allowing the garments to shine. The models, made up in contrasting eye makeup, sport ombre tresses with a pop of color. However, the focus of the video is the collection that boasts head-to-toe opulence. With monochromatic tailored pantsuits and embellishments that would appease a queen, the multisensory ad boasts sublime beauty. The dynamic aesthetic of this advertisement is testament to the genius of Miuccia Prada and her unrivaled ability to intellectualize fashion. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gaming-inspired Fashion:** Opportunities for fashion brands to incorporate gaming elements in their advertising campaigns and designs, creating a unique and interactive experience for consumers. - **Minimalist Backgrounds:** The use of simple and clean backgrounds in advertisements to emphasize and highlight the featured products, allowing them to stand out and capture the viewers' attention. - **Multisensory Marketing:** The integration of multiple sensory elements, such as visual and audio cues, in advertising campaigns to create an immersive and engaging experience for consumers. ### Sectors Adopting This - **Fashion:** Fashion brands can explore gaming-inspired collections and incorporate minimalistic backgrounds in their advertising campaigns. - **Advertising:** Advertising agencies can develop creative strategies to incorporate multisensory elements in their campaigns, enhancing the impact and effectiveness of the messages they convey. - **Gaming:** The gaming industry can collaborate with fashion brands to create interactive gaming experiences and virtual fashion shows, merging the worlds of fashion and gaming. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)