# Mega Flares Prada's Checkered Atrocity By Bianca | Published 2008-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-flares References: [fashionista](http://fashionista.com/2008/06/just_as_we_all_started.php) Several designers began rolling flared pants onto shelves, announcing the skinny-jean look of the last few seasons may finally be over. Prada, known for their oft eccentric extremes, really stretched the look when they re-introduced the [ultra-wide mega flares](https://www.trendhunter.com/trends/superwide-levis) of the '70s. The [print campaign](https://www.trendhunter.com/trends/alessandro-micheles) for the Fall/Winter 2008 collection shows checkered pants that are skinny to the knee, then dramatically balloon outward. Not a look just anyone would be comfortable in. They look like an elephant leg, or giant boat oars. The wide legs were previously seen at Gianfranco Ferré's Spring 2008 Ready-to-Wear show, like the featured purple pantsuit, and at [Chanel's](https://www.trendhunter.com/trends/coco-mademoiselles) Resort 2009 show, as seen in the image of the all white ensemble. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 29% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Flared Pants:** The resurgence of flared pants indicates a shift away from the dominance of skinny jeans, presenting opportunities for brands to offer a new silhouette in their clothing lines. - **Eccentric Fashion:** Prada's checkered mega flares highlight the growing demand for bold and eccentric fashion choices, opening doors for designers to explore unique and unconventional styles. - **Retro Revival:** The reintroduction of ultra-wide mega flares from the '70s suggests a revival of retro fashion trends, allowing brands to tap into nostalgia and offer vintage-inspired collections. ### Sectors Adopting This - **Fashion Retail:** The emergence of flared pants creates opportunities for fashion retailers to diversify their offerings and cater to customers seeking alternative pants styles. - **Luxury Brands:** The demand for eccentric fashion exemplified by Prada's checkered mega flares allows luxury brands to experiment with avant-garde designs and target a niche market seeking unique luxury items. - **Vintage Clothing:** The resurgence of retro fashion trends, such as the ultra-wide mega flares, presents opportunities for vintage clothing stores to capitalize on the popularity of nostalgia and offer authentic vintage pieces. ## Related on Trend Hunter - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Ultra-Thin Premium Fashion Sneakers](https://www.trendhunter.com/trends/collapse-sneaker.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Comfortable Relaxed Baggy Pants](https://www.trendhunter.com/trends/balloon-pant.md)