# Animated Fashionbooks The Prada Fantasy Motionbook Showcases FW 2010 Styles By Kamal Musharbash | Published 2010-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prada-fantasy-motionbook References: [highsnobette](http://www.highsnobette.com/news/2010/11/08/video-prada-fantasy-motionbook-fallwinter-2010/) Fashion house Prada released a creative method of promoting its brand with the 'Prada Fantasy Motionbook.' The short video showcases several of its popular products for its Fall/Winter 2010 collection, including beautifully intricate dresses and the line's famous ruffled stockings. The 'Prada Fantasy Motionbook' was directed by James Lima and brings the [traditional fashion lookbook](https://www.trendhunter.com/trends/the-tiger) to life. The [computer-animated book](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition) celebrates all things Prada and is a wonderful way to showcase its couture for the [holiday season](https://www.trendhunter.com/trends/mcqueen-holiday-2025). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Animated Lookbooks:** Exploring the use of animation in fashion lookbooks to create immersive and engaging experiences for consumers. - **Motion Graphics Promotion:** Utilizing motion graphics and animation techniques to promote fashion brands and their collections in unique and captivating ways. - **Interactive Fashion Content:** Creating interactive fashion content that goes beyond traditional static visuals to offer a more dynamic and engaging experience to consumers. ### Who This Affects Most - **Fashion:** The fashion industry can leverage animated lookbooks to showcase their collections and create memorable experiences for customers. - **Advertising:** The advertising industry can utilize motion graphics promotion to create visually stunning and attention-grabbing campaigns for fashion brands. - **Digital Media:** The digital media industry can explore new ways of creating interactive and immersive fashion content to attract and retain audiences. ## Related on Trend Hunter - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md)