# Contrasting Urban Fall Lookbooks Mica Arganaraz Stars in the Prada Fall/Winter 2014 Campaign By Farida Helmy | Published 2014-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-fallwinter-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/prada-fallwinter-2014-campaign/) & [prada](http://www.prada.com/en/fashion-shows-fw14/woman?&cc=US) With a backdrop of a desolate aging concrete building and an edgy palette of gray, the rich colors in the Prada Fall/Winter 2014 line really pop in the fashion brand's latest campaign. Starring the stunning Mica Arganaraz and male model Karl Kolbitz, the [Prada Fall/Winter 2014 campaign](https://www.trendhunter.com/trends/back-to-the-city) is shot in New York with only the city as the backdrop. Posing in a vibrant variety of cuts and styles, the models highlight [bold prints, autumn colors, structured silhouettes](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and a bevy of textures. The brunette is captured by photographer Steven Meisel. Using the [urban and block-like modern architecture](https://www.trendhunter.com/trends/knys-fall-2025) of the city creates a wonderful contrast to the warm and sunny hues found in the collection, making sure the all the attention is on the designs and nothing else. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Contrasting Urban Fall Lookbooks:** Disruptive Innovation Opportunity: Creating fashion campaigns that juxtapose urban settings with vibrant colors and bold designs to grab attention. - **Rich Colors in Fall/winter Campaigns:** Disruptive Innovation Opportunity: Incorporating rich and vibrant colors in fashion campaigns to make the designs stand out against a backdrop of desolate urban areas. - **Textures and Structured Silhouettes:** Disruptive Innovation Opportunity: Experimenting with bold prints, autumn colors, textures, and structured silhouettes in fashion campaigns to create a unique and visually appealing look. ### Where This Applies - **Fashion/apparel Industry:** Disruptive Innovation Opportunity: Collaborating with photographers and models to create visually striking campaigns that resonate with consumers in the fashion industry. - **Photography Industry:** Disruptive Innovation Opportunity: Developing innovative techniques and concepts for fashion photography that capture the contrast between urban settings and the vibrant colors of the designs. - **Modeling Industry:** Disruptive Innovation Opportunity: Embracing diversity and unconventional beauty by featuring models from different backgrounds and styles in fashion campaigns to challenge industry norms. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)