# Fantasy Land Campaigns The Prada Fall Campaign Promotional Video is Set in a Surreal Dimension By Sarah St.Jules | Published 2013-08-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/prada-fall-campaign References: [huhmagazine](http://www.huhmagazine.co.uk/5475/video-prada-real-fantasies-campaign) & [prada](http://www.prada.com/en?cc=US) For the upcoming season, the [Prada](https://www.trendhunter.com/trends/paper-show-space) Fall campaign stepped outside of the brand’s usual approach and created a strange video short showcasing its newest looks. Instead of taking the traditional route of releasing a lookbook, Prada went above and beyond and created the video 'Real Fantasies.' Using a [surrealist theme](https://www.trendhunter.com/trends/canva-spotlights), the video showed live action models accompanied by a collaged backdrop. Both new men’s and women’s pieces were shown, and the male and female models were both present in the video. Even though this video had an [eerie feeling](https://www.trendhunter.com/trends/scary-good) to it, it was incredibly well done and was the perfect way to display what the theme of the new collection will be. The Prada Fall Campaign video was a memorable way to showcase what fans can all expect from Prada in the future. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Surrealist Campaigns:** Brands can take inspiration from Prada's surreal theme and create immersive campaigns that engage customers in a unique way. - **Video Lookbooks:** Brands can move away from traditional lookbooks and create visually appealing videos to showcase their new collections. - **Gender-neutral Fashion:** Prada's decision to showcase men's and women's pieces together can be an opportunity for brands to explore and promote gender-neutral clothing. ### Industries Being Reshaped - **Fashion:** The fashion industry can use surrealism and video to promote their new collections and engage customers in a more visually appealing way. - **Advertising:** Advertising agencies could leverage surrealism and video to create immersive campaigns for their clients. - **Marketing:** Marketing professionals can take inspiration from Prada's unique approach to showcase products and create brand awareness. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)