# Sweatily Disheveled Fashion Ads The Prada Fall 2013 Campaign is Proper but Not Necessarily Prim By Meghan Young | Published 2013-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-fall-2013-campaign References: [models](http://models.com/feed/?p=44458) & [prada](http://www.prada.com) In spite of the obvious elegance and sophistication attached to the Prada Fall 2013 campaign, there is a level of disheveled-ness that shows not every woman is perfect. Targeting women of different walks of life, the mix of both new faces alongside [seasoned fashion veterans](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) also demonstrates the wide-range of appeal the luxury label elicits in women of various ages. The Prada Fall 2013 campaign was shot in studio by photographer Steven Meisel. The wooden floors and [textured walls](https://www.trendhunter.com/trends/jiyongkim-fw25) adds a further layer of casualness to the photoshoot that helps make the outfits even more approachable. Nevertheless, the glamor of the line is ever-present. The looks were styled by Olivier Rizzo with hair by Guido Palau and makeup by Pat McGrath. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Disheveled Fashion:** Opportunity for fashion brands to embrace imperfection and appeal to a wider range of women. - **Wide-range Appeal:** Highlighting the diverse appeal of luxury labels can lead to increased customer engagement and loyalty. - **Casual Glamor:** Combining casual and glamorous elements in fashion campaigns can create a relatable and aspirational aesthetic. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate a disheveled aesthetic to attract a broader audience. - **Photography:** Photographers can experiment with studio settings to create a more approachable atmosphere in fashion campaigns. - **Beauty:** Makeup artists and hair stylists can explore a balance of natural and polished looks to enhance casual glamor in fashion shoots. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)