# Brightly Animalistic Fashion The Prada Fall 2011 Campaign Embraces a Maximalist Style By Meghan Young | Published 2011-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prada-fall-2011 References: [refinery29](http://www.refinery29.com/prada-s-new-fall-campaign-takes-lazy-lounging-to-the-next-level) & [fashiongonerogue](http://fashiongonerogue.com/prada-fall-2011-campaign-preview-frida-gustavsson-kelly-mittendorf-ondria-hardin-steven-meisel/) Forget about retiring your vibrant, neon wardrobe come the autumn season because it seems as though colors are to be embraced by the looks of the [Prada](https://www.trendhunter.com/trends/couleur-vivante) Fall 2011 ad campaign. More than that, however, are [animal prints and skins](https://www.trendhunter.com/trends/auteur-studios-fall-2025) which, according to Prada, will also be all the rage. No more bland, black outfits -- it's all about being bold, bright and rocking fashion that is full of texture. Photographed by Steven Meisel, the Prada Fall 2011 ad campaign stars models Frida Gustavsson, Kelly Mittendorf and Ondria Hardin. Moving away from the minimalist style that Prada can be known for, the label has instead gone to the extreme maximalist end of the fashion spectrum. Absolutely daring, the Prada Fall 2011 ad campaign is definitely exciting. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Maximalist Fashion:** Disruptive innovation opportunity: creating bold & vibrant fashion lines that embrace texture & animal prints - **Colorful Wardrobe:** Disruptive innovation opportunity: creating fashion campaigns that break away from the conventional black-colored outfits - **Texture & Animal Prints:** Disruptive innovation opportunity: creating new fashion trends that combine textures & animal prints in maximalist style ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Embracing maximalist fashion trends that play with colors, shapes, textures & animal prints - **Photography:** Disruptive innovation opportunity: producing photo campaigns that capture maximalist fashion styles while emphasizing bold & vibrant colors, textures & prints - **Advertising:** Disruptive innovation opportunity: Developing bold & visually arresting ad campaigns that feature maximalist fashion and use bold & vibrant colors, textures & prints. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)