# Cinema-Based Fragrance Films The Prada Candy L'Eau Advertisements Feature a Retro Theatre By Jordy E | Published 2013-03-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/prada-candy-leau References: [fashionotes](http://www.fashionotes.com/content/2013/03/wes-anderson-and-roman-coppola-reunite-for-new-prada-film/) & [prada](http://www.prada.com) The Prada Candy L'Eau video has been made on behalf of the critically acclaimed Moonrise Kingdom directors. In line with the film's quirky sets are its shots of [retro backdrops and styles](https://www.trendhunter.com/trends/alessandro-micheles), reflecting their artistic direction as well as current Prada collections. Showcased in this Prada Candy L'Eau feature is Lea Seydoux. Although the clip has yet to be released in full, a short sneak preview displays Seydoux in an empty theater alongside two male friends. In place of dainty feminine motifs is Seydoux who is found scarfing down a large bag of popcorn. The montage then turns to the [Prada Candy L'Eau bottle](https://www.trendhunter.com/trends/prada-beauty-lip-balm) which will be sold in a sleek pink bottle, mimicking the style of confectionery sweets. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Fragrance Marketing:** Opportunity for fragrance brands to collaborate with filmmakers to create unique and memorable advertisements. - **Retro-inspired Advertising:** Rise of retro aesthetics in advertising campaigns, drawing inspiration from past eras and nostalgic imagery. - **Fashion-film Collaborations:** Increasing trend of fashion brands partnering with filmmakers to create visually stunning and narrative-driven promotional videos. ### Who This Affects Most - **Fragrance:** Fragrance industry can explore innovative collaborations with filmmakers to create immersive fragrance experiences through films. - **Advertising:** Opportunity for advertisers to incorporate retro aesthetics and references to create engaging and distinct campaigns. - **Fashion:** Fashion industry can leverage film collaborations to showcase their brands in a visually captivating and storytelling manner. ## Related on Trend Hunter - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Candied Fruit Fragrances](https://www.trendhunter.com/trends/lattafa-yara-candy.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Dreamy Perfume Scents](https://www.trendhunter.com/trends/lolita-lempicka.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Indulgent Candy Fragrances](https://www.trendhunter.com/trends/vanilla-candy-rock-sugar.md)