# Bunny Backpacks Can Prada Revive the 90s? By Bianca | Published 2008-03-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/prada-bunny-backpack References: [fashionista](http://fashionista.com/2008/03/i_mean_i_like_my_sketchers_but.php) & [prada](http://www.prada.com/) Backpacks are either practical and geared toward students or hikers, or they're considered cutsie, designed for kids and preteens. **[Prada](http://www.prada.com)**wants to change that with the re-introduction of the micro backpack as a fashion statement. The Prada backpack, which is shaped like a bunny and comes with attached mini clone, is made of quilt-like patches of fabric. Made from recycled dresses from the Resort collection, perhaps? Putting an [eco-friendly spin](https://www.trendhunter.com/trends/ecofrico) on item like this may be the only way to hook buyers. In Asia, they're considered a stylish purse alternative, but in North America and Europe, backpacks haven't been hip since the 80s and 90s. Now that one of Europe's most worshiped fashion houses has launched a "backpurse', will fast fashion start knocking them off and relaunch the accessory as a mainstream must-have? Prada's no stranger to bizarre fashion, but they're not always able to infect. Have you seen men in PJs in your town yet? ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Micro Backpacks:** The re-introduction of micro backpacks as a fashion statement presents an opportunity for innovative designs and materials. - **Eco-friendly Fashion:** Creating backpacks from recycled materials like dresses offers a disruptive innovation opportunity to cater to environmentally conscious consumers. - **Backpacks as Fashion Accessories:** The revival of backpacks as stylish fashion accessories opens up new market potential and design possibilities. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend by creating unique and trendy backpack designs. - **Fast Fashion:** Fast fashion brands have the potential to quickly adopt the micro backpack trend and make it accessible to a wider audience. - **Sustainable Fashion:** The sustainable fashion industry can leverage the eco-friendly backpack trend to offer conscious consumers stylish and eco-conscious options. ## Related on Trend Hunter - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Demure Doggy Backpacks](https://www.trendhunter.com/trends/tsuchiya-kaban-pet-randoseru.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Nomadic Luxe Canvas Backpacks](https://www.trendhunter.com/trends/andiamo-backpack.md)