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# Designer Label Bucket Hats
This New Prada Bucket Hat Features a Bold Crimson Colorway

By Riley von Niessen | Published 2018-07-23 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/prada-bucket-hat
References: [hypebae](https://hypebae.com/2018/7/prada-bucket-hat-red-mytheresa-exclusive) & [prada](https://www.prada.com/ca/en/women/must_haves.html?gclid=EAIaIQobChMIrKP9gLC13AIVDDBpCh3ukQirEAAYASAAEgI0KPD_BwE&gclsrc=aw.ds&dclid=CKyj-cCwtdwCFURLAQod-rMIzA)

Italian luxury fashion label [Prada](https://www.trendhunter.com/trends/homer) has been busy launching a wide range of [new accessories](https://www.trendhunter.com/trends/highdive) for the summer, with one its latest additions being the new Prada bucket hat.

The bucket hat features a bold crimson colorway, with it made from a durable 100% nylon material. In addition to extending the longevity of the hat, the material gives it a slightly shiny finish, making it even more statement-worthy. On the front of the hat is Prada's classic branding, which appears on a triangular 3D logo, which is a matching hue of red. The label's name is meanwhile imprinted in sleek silver lettering, offering the design some contrast while putting the luxurious branding at the focus.

Image Credit: mytheresa.com

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 46% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Luxury Bucket Hats:** The rise of luxury bucket hats presents an innovative opportunity for fashion brands to elevate and modernize a classic accessory.
- **Bold Colorway Accessories:** The trend of bold colorway accessories opens up opportunities for designers to create statement pieces that add a pop of color to any outfit.
- **Durable Nylon Materials:** The use of durable nylon materials in fashion accessories offers a disruptive innovation opportunity for brands to create long-lasting and functional products.

### Industries Being Reshaped

- **Luxury Fashion:** Luxury fashion brands can capitalize on the growing demand for high-end accessories, such as bucket hats, by incorporating unique designs and materials.
- **Accessory Design:** The accessory design industry can leverage the trend of bold colorways and durable materials to create eye-catching products that appeal to fashion-forward consumers.
- **Branding and Marketing:** The branding and marketing industry can explore collaborations with luxury fashion labels to promote and market statement accessories like the Prada bucket hat.

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