# Helium Beer Pranks Samuel Adams Played a Practical Joke on Customers with Helium Beer By Michael Baxter | Published 2014-04-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/practical-joke References: [tastefullyoffensive](http://www.tastefullyoffensive.com/2014/04/samuel-adams-introduces-new-heliyum-beer.html) & [samueladams](http://www.samueladams.com/) With April Fool's day in the rearview mirror, we can take a look back at some of the best practical jokes the world over. One of the best jokes came from famous brewer Samuel Adams. The brewer decided to release a new beer with an extra strange flavor. Helium isn't typically a flavor used in beer, in fact helium isn't typically a flavor used in anything, but that didn't stop Samuel Adams from creating a flavorful, voice-altering beer. HeliYUM is the name the brew goes by and other than its amazing vocal changing properties, it also holds a lot of different accents that makes it delicious. If this were a real brew it would sell out in stores immediately, if not for novelty purposes then for the funny commercial and purported amazing flavor. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Novelty Beer Flavors:** Breweries can explore new and unconventional beer flavors to create unique experiences for consumers. - **Voice-altering Beverages:** The creation of voice-altering beverages can lead to innovative marketing campaigns and brand recognition for companies. - **Prank-inspired Products:** Companies can create products that cater to consumers' love for practical jokes, providing a playful and humorous brand image. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries can embrace unconventional flavors and ingredients to stand out in a crowded market and appeal to adventurous consumers. - **Marketing and Advertising Industry:** The development of prank-inspired products creates new opportunities for creative marketing and advertising campaigns that can capture consumers' attention. - **Novelty Gift Industry:** Companies can create gift products that cater to consumers' love for humorous and unconventional items, appealing to a younger demographic looking for unique and playful gifts. ## Related on Trend Hunter - [April Fools Water Flavors](https://www.trendhunter.com/trends/mlf-wtr.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Celebratory Free Beers](https://www.trendhunter.com/trends/samuel-adams.md) - [Spooky Beer Challenges](https://www.trendhunter.com/trends/empty-beer-glass.md) - [Space-Themed IPA Beers](https://www.trendhunter.com/trends/space-craft-ipa.md) - [Beer Brand Beauty Products](https://www.trendhunter.com/trends/smootheriser.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Dip-Inspired Beer](https://www.trendhunter.com/trends/french-onion-amber-ale.md) - [Fake Mocktail Launches](https://www.trendhunter.com/trends/mocktail-launch.md)