# Lovestruck Designer Collaborations The Prabal Gurung for Target Collection Focuses on Love By Erin Fox | Published 2012-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prabal-gurung-for-target References: [style](http://www.style.com/stylefile/2012/10/prabal-gurung-for-target-a-love-story/) & [target](http://www.target.com/) The latest [designer collaboration](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025) on the rise is the Prabal Gurung for [Target](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection) series, debuting in mid-February of next year. The collection will feature an 80-piece wardrobe for the modern woman. The graphic prints and bright coloring match perfectly with the Target namesake. This collection promises to induce some L-O-V-E into your life. Prabal Gurung says his main idea for the collection stemmed from the idea of love. He says "Whether it's having it, pining it, losing it, wanting it, most of the collection I do is has been inspire by love." This trait rings true in the pieces as the collection focuses on a woman's body and highlights it with extravagant florals and sleek cuts -- nothing says love like a fitted blazer and rainbow flowers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Designer Collaborations:** The rise of designer collaborations presents disruptive innovation opportunities for fashion retailers to attract new customers and create unique product offerings. - **Graphic Prints:** The popularity of graphic prints opens up disruptive innovation opportunities for textile and printing industries to create innovative designs and personalized products. - **Body-focused Designs:** The trend towards body-focused designs creates disruptive innovation opportunities for fashion brands and retailers to create inclusive and empowering clothing for all body types. ### Sectors Adopting This - **Fashion Retail:** The Prabal Gurung for Target collaboration highlights the potential for disruptive innovation within the fashion retail industry through strategic partnerships and limited edition collections. - **Textile:** The demand for graphic prints in fashion collections creates disruptive innovation opportunities for the textile industry to develop new printing techniques and materials. - **Fashion Design:** The emphasis on body-focused designs in collaboration collections presents disruptive innovation opportunities for fashion designers to create unique and flattering silhouettes for customers of all sizes. ## Related on Trend Hunter - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [High-Fashion Press-On Nails](https://www.trendhunter.com/trends/prabal-gurung-x-kiss.md) - [Fashionable Valentine's Day Collections](https://www.trendhunter.com/trends/lilly-loves-lele.md) - [Exclusive Pet-Themed Collections](https://www.trendhunter.com/trends/cuddle-collab.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md)