# PR Damage Control China Airlines Covers Logo After Crash By Bianca | Published 2007-08-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/pr-damage-control-china-airlines-covers-logo-after-crash References: [adweek.blogs](http://adweek.blogs.com/adfreak/2007/08/china-airlines-.html) After a [China Airlines](https://www.trendhunter.com/trends/china-airlines1) plane crashed, the PR team was quick to do some major reputation protecting. Gathering a team of speedy Chinese workers and a bucket of white paint, the company was quick to put in their best damage control efforts. **Implications** - This particular aircraft was not actually from the [People's Republic of China](https://www.trendhunter.com/trends/porcelain-factory-plugin-revival), rather, it was a plane from Taiwan. It may have been a quick fix at the moment, but probably not the best course of action to take. The backlash of the attempted cover-up has itself become something that needs its own damage control. The next time an [aircraft goes down](https://www.trendhunter.com/trends/aircraft-livery), it might be better to just focus on making sure everyone gets out safely. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Reputation Management:** Opportunities for developing innovative reputation management strategies to effectively handle PR crises like logo cover-ups after accidents. - **Transparent Communication:** Opportunities for implementing transparent communication practices during PR crises to avoid backlash and misinformation. - **Crisis Response Strategy:** Opportunities for creating effective crisis response strategies that prioritize safety and address the concerns of stakeholders. ### Who This Affects Most - **Aviation:** Opportunities for the aviation industry to improve crisis communication and develop better damage control measures after accidents. - **PR and Communications:** Opportunities for PR and communications agencies to provide services and strategies for handling reputation management during crises. - **Safety and Emergency Services:** Opportunities for safety and emergency service providers to collaborate with airlines in developing effective crisis response plans and ensuring passenger safety. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [In-Flight Wi-Fi Services](https://www.trendhunter.com/trends/china-airlines1.md) - [Plant-Based Inflight Menus](https://www.trendhunter.com/trends/plant-based-inflight-menu.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Striped Leisure Airplane Liveries](https://www.trendhunter.com/trends/condor.md) - [Cartoon Hedgehog Airplane Designs](https://www.trendhunter.com/trends/airasia.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md)