# Viral Video-Inspired Health Tutorials The Pikotaro 'PPAP 2020' Video Encourages Hand Hygiene By Michael Hemsworth | Published 2020-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ppap-2020 References: [soranews24](https://soranews24.com/2020/04/06/pen-pineapple-apple-pen-singer-washes-hands-against-coronavirus-in-new-ppap-2020-song) The Pikotaro 'PPAP 2020' video has been created by the entertainer as a way to help encourage children and adults alike around the world to wash their hands by harnessing the format of his viral video from 2016. The newly released video is live on YouTube and has the entertainer dancing to a beat like in the original Pen-Pineapple-Apple-Pen video, but instead replacing the lyrics centered on hygiene. This helps to bring a touch of humor to the simple task of washing one's hands and comes as a response to the COVID-19 pandemic. The Pikotaro 'PPAP 2020' video encourages watchers to properly cleanse their hands, but also to "Pray for People And Peace" as a throwback to his original video and to help incite positivity during this uncertain time. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 28% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Viral Video-inspired Health Campaigns:** Creating humorous and engaging health campaigns inspired by viral videos can help promote healthy habits and hygiene practices. - **Celebrities Promoting Health:** Leveraging the influence of celebrities to promote health can improve awareness and adherence to healthy habits. - **Hygiene Humor:** Using humor to promote hygiene practices can make them more approachable and engaging. ### Sectors Adopting This - **Healthcare:** Healthcare providers can partner with celebrities or viral video creators to create engaging and humorous health campaigns. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the popularity of viral videos and celebrities to promote healthy habits and hygiene practices. - **Entertainment:** Entertainment companies can create health-focused content and partner with healthcare providers to spread awareness through their celebrity connections. ## Related on Trend Hunter - [Indian Hand Hygiene Ads](https://www.trendhunter.com/trends/saafhaathsekhaaiye.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md) - [Mobile Hand-Washing Units](https://www.trendhunter.com/trends/wash-and-go-sink.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Germ-Killing Karaoke Pop-Ups](https://www.trendhunter.com/trends/airaoke.md) - [Touch-Free Santizing Pens](https://www.trendhunter.com/trends/touch-free-pen.md) - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md) - [Global Handwashing Campaigns](https://www.trendhunter.com/trends/world-health-organization-1.md)