# Reflective Leatherg HikinhFootwear Demon Launches an Avant-Garde Poyana Boot Reflective Design By Amy Duong | Published 2021-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poyana References: [hypebeast](https://hypebeast.com/2021/8/demon-poyana-boots-reflective-white-leather-slam-jam-italian-hiking-brand) Milan-based label [Slam Jam](https://www.trendhunter.com/trends/xtquest) works in collaboration with Italian heritage hiking brand Demon to launch three new iterations of the Poyana boots. The shoes boast an avant-garde look with its unique silhouette, fusing a sneaker with a boot. The boots arrive in options such as white and [reflective silver](https://www.trendhunter.com/trends/tabi-broken-mirror) for a bold look -- it has the brand's logo hot-pressed into the upper completed with a crinkle patterning throughout. The silhouette also rounds out the toe section and holds it together using the eFoam Protection Binding. This holds the front of the shoe in place and offers a sturdy stance on uncertain terrain. It also offers reflect sock webbing, [nylon gaiter at the sock lining](https://www.trendhunter.com/trends/danner-x-brandblack-boot), waterproof sensibilities, and more. Image Credit: Slam Jam ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Reflective Hiking Footwear:** The incorporation of reflective materials in hiking footwear creates a safer and more visible experience for hikers in low light conditions. - **Sneaker-boot Silhouettes:** The fusion of sneaker and boot silhouettes allows for versatile footwear suitable for various outdoor activities. - **Avant-garde Design:** Introducing bold and unique designs to traditional outdoor footwear creates new opportunities for self-expression and personal style. ### Sectors Adopting This - **Outdoor/hiking Gear:** The outdoor industry can create and market reflective hiking footwear suitable for hikers in low light environments. - **Fashion:** The fashion industry can incorporate avant-garde and unique designs into traditional outdoor footwear for a wider consumer base. - **Sports & Athletics:** Athletes and sports enthusiasts can benefit from the versatility and functionality provided by sneaker-boot silhouettes in outdoor activities. ## Related on Trend Hunter - [Dynamic Gemstoned Hiking Boots](https://www.trendhunter.com/trends/advisory-board-crystals-1.md) - [Trail-Ready Collaborative Boots](https://www.trendhunter.com/trends/anterselva.md) - [Hiking Boot-Tranformed Mules](https://www.trendhunter.com/trends/bluemarble-and-diemme.md) - [Mohair-Laced Luxe Ski Boots](https://www.trendhunter.com/trends/ski-boot-1.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Collaborative Fashion Puffy Boots](https://www.trendhunter.com/trends/the-boost-sneaker.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md) - [Weatherproof Sneaker-Like Boots](https://www.trendhunter.com/trends/danner-x-brandblack-boot.md) - [High-Cut Waterproof Boots](https://www.trendhunter.com/trends/puffer-boot-1.md)