# Poison-Inspired Packaging Poxed is a Student Project with an Interesting Concept By Jamie Danielle Munro | Published 2014-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poxed References: [packageinspiration](http://www.packageinspiration.com/poxed.html/) & [behance.net](https://www.behance.net/carliemai) Poxed is a student project done by Carlie Mai, which has an interesting concept for [branding lotions and creams](https://www.trendhunter.com/trends/dulcie). Most would think of promoting flowers and roses for this type of product, but Mai chose instead to [associate the brand with poison](https://www.trendhunter.com/trends/disney-villains-2). The label is made up of [crossbones](https://www.trendhunter.com/trends/86-tattoo-limited-edition), which make up the X in the 'Poxed' title. For coloring Mai used a numeber of different hues, most of which are quite bright and feminine. Again, this is an interesting choice as it provides a juxtaposition between the name of the brand and the contents inside. Mai states on Package Inspiration that the concept was designed to appeal to a certain demographic, although it's not completely clear what that was. Pirates are the first thing that come to mind! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Branding:** Exploring branding concepts that challenge traditional norms and create an unexpected brand experience. - **Contrasting Design Elements:** Incorporating design elements that create a striking juxtaposition and intrigue consumers. - **Niche Targeting:** Creating products and brands that cater to specific subcultures or demographics for a unique appeal. ### Sectors Adopting This - **Beauty and Personal Care:** Exploring unconventional packaging and branding concepts for lotions, creams, and other beauty products. - **Graphic Design:** Utilizing contrasting design elements and unconventional branding strategies to create visually impactful graphics and artwork. - **Marketing and Advertising:** Focusing on niche targeting and unique branding concepts to create memorable and engaging marketing campaigns. ## Related on Trend Hunter - [Celebrative Skincare Packaging](https://www.trendhunter.com/trends/oxy-acne-care-brand.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)