# Supercharged Air Fryers The Powerxl™ Luminex™ Light Fryer Launches in Target By Lima Kalim | Published 2024-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/powerxl-luminex References: [prnewswire](http://prnewswire.com/news-releases/the-powerxl-brand-announces-the-powerxl-luminex-light-fryer-an-air-fryer-featuring-360-super-charged-hot-air--direct-radiant-light-to-lock-in-juices-speed-up-cooking-times-and-create-a-hot-crispy-finish-302179463.html?tc=eml_cleartime)  [Target](https://www.trendhunter.com/trends/so-yummy-by-bella) launches the PowerXL™ Luminex™ Light Fryer for $119.99. It is the first PowerXL™ countertop appliance that cooks using 360° supercharged hot air and direct radiant light. This [innovative air fryer](https://www.trendhunter.com/trends/bosch-series-6-air-fryer) locks in juices, reduces cooking times, and delivers a hot, crispy finish, leading the way in the next generation of cooking. Dinner is prepared 2X faster thanks to instant, even heat that reaches 400 degrees in just 2.4 seconds. With [12 quick-touch presets](https://www.trendhunter.com/trends/smartvoice-10qt-6in1) meal preparation becomes easier for everyone. Simply select from options such as air-fry, Bake, Roast, Broil, Reheat, Fries, Chicken, Steak, Vegetables, or Fish. Offering cutting-edge products can strengthen Target's positioning as a retailer that provides high-quality and innovative items, which can attract a tech-savvy and quality-conscious at-home chef audience. Image Credit: Power XL ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 52% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Next-gen Cooking Appliances:** Appliances that use 360° supercharged air and radiant light represent the future of kitchen gadgetry. - **Multi-function Cooking Tools:** Devices with multiple presets simplify meal preparation and cater to diverse culinary needs. - **Rapid Cooking Technology:** Technology that can reach high temperatures nearly instantaneously significantly cuts down cooking times. ### Industries Being Reshaped - **Home Appliances:** Innovative cooking appliances that enhance convenience and efficiency are transforming home kitchens. - **Retail:** Retailers offering cutting-edge kitchen gadgets can attract modern, tech-savvy consumers. - **Food Technology:** Advancements in heat application and cooking methods are driving the next wave of food tech. ## Related on Trend Hunter - [Upgraded Infrared Air Fryers](https://www.trendhunter.com/trends/infrared-air-fryer.md) - [Automated AI-Powered Air Fryers](https://www.trendhunter.com/trends/tower-airx-ai-air-fryer.md) - [High-Power Countertop Air Fryers](https://www.trendhunter.com/trends/typhur-dome-air-fryer.md) - [Premium Countertop Air Fryers](https://www.trendhunter.com/trends/mijia-smart-air-fryer.md) - [Superheated Steam Air Fryers](https://www.trendhunter.com/trends/dreame-aerofusion-air-fryer-af60.md) - [Countertop Air Fryer Lines](https://www.trendhunter.com/trends/european-small-kitchen-appliance-market.md) - [Infrared No-Shake Air Fryers](https://www.trendhunter.com/trends/t-fal.md) - [Portable Air Fryer Systems](https://www.trendhunter.com/trends/ninja-crispi-s.md) - [Intelligent Dual-Recipe Air Fryers](https://www.trendhunter.com/trends/ninja-dz550-foodi-smart-xl-air-fryer.md)