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# Compact Lightweight Cameras
The Canon PowerShot G9 X is Easy to Carry Around

By Rahul Kalvapalle | Published 2015-10-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/powershot-g9-x
References: [gizmag](http://www.gizmag.com/canon-powershot-g5x-g9x/39824) & [shop.usanon](http://shop.usa.canon.com/shop/en/catalog/powershot-g9-x-silver)

The PowerShot G9 X is a camera that has been released by [Canon](https://www.trendhunter.com/trends/powershot-v10) alongside the G5 X camera. Indeed this particular offering uses the same 20.2-megapixel 1-inch-type sensor and DIGIC 6 image processor as the G5 X, meaning it also happens to have an [ISO](https://www.trendhunter.com/trends/safet-range) range of 125 to 12800, a maximum burst speed of 6 frames per second and the ability ot capture Full HD 1080p video at 60 frames per second.

However, this particular camera features a 28-84-mm equivalent F2-F4.9 setup meaning it is not able to zoom in as far as the G5 X. However, this is balanced out by the advantage of being more [compact and lightweight](https://www.trendhunter.com/trends/gfx100rf-camera) than the G9 X.

Clearly, the PowerShot G9 X is a camera that is targeted towards those who value a lightweight and compact option.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 25% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What's Driving This Trend

- **Compact Camera Market:** There is a growing trend towards compact and lightweight cameras which emphasizes the need for smaller cameras with similar functionalities to the bulkier ones
- **Enhancements in Sensor Technology:** The use of the 20.2-megapixel 1-inch-type sensor and DIGIC 6 image processor can prompt the development of more powerful and efficient compact cameras.
- **Advanced Videography Capabilities:** The enhanced ability to record Full HD 1080p video at 60 frames per second is a trend that offers opportunities for companies to increase their market share by providing accessible and user-friendly video editing software.

### Who This Affects Most

- **Camera Production:** There are opportunities for companies to produce compact, lightweight and powerful cameras like the PowerShot G9 X to cater to the growing trend of consumers seeking accessible yet high-performing equipment.
- **Digital Technology:** There is the potential for innovation in digital technology for the creation of more intuitive features for compact cameras that can provide consumers with an improved user experience.
- **Video Editing Software:** The trend towards improved video capabilities in compact cameras can lead to growth opportunities for companies developing user-friendly video editing software for non-professionals.

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