# Advertising Retraining Programs The 'PowerOn Pilot' Program is Retraining Those on a Work Hiatus By Ell Smith | Published 2017-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/poweron-pilot References: [psfk](https://www.psfk.com/2017/10/program-helps-people-with-career-breaks-get-back-into-advertising.html) & [yr](http://www.yr.com/the-pulse/y-r-group-launches-poweron-program-to-reboot-careers) Young & Rubicam is aiming to help those experiencing a five-year career gap find meaningful work in advertising through its formal 12-week program, 'PowerOn Pilot.' The program recognizes that a variety of factors, from [child care](https://www.trendhunter.com/trends/working-mothers) to health recovery, can play a role in one deciding to leave their current position in hopes to retrain and eventually accumulate employees back into the workforce when they're ready to do so. The immersive program offers hand-on training, in addition to [a series of guest speakers](https://www.trendhunter.com/trends/grow-with-google) and [mentorship programs](https://www.trendhunter.com/trends/her-workplace) to teach those on a current work hiatus of the recent developments in the advertising field. An added benefit of the program is that about 80% of attendees can be hired through one of the seven Young & Rubicam agencies. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Advertising Retraining Programs:** Creating specialized retraining programs for individuals on work hiatuses in the advertising industry. - **Career Gap Support:** Providing support and resources for individuals who have taken a break from their careers and want to reenter the workforce. - **Immersive Training Programs:** Offering immersive and hands-on retraining programs to keep individuals up-to-date with the latest developments in their industry. ### Industries Being Reshaped - **Advertising:** Developing innovative approaches to attract and retain talent in the advertising industry. - **Professional Development:** Creating new opportunities for individuals to enhance their skills and knowledge during career breaks. - **Human Resources:** Supporting employees' career transitions through retraining programs and mentorship opportunities. ## Related on Trend Hunter - [Employee Resignations Campaigns](https://www.trendhunter.com/trends/souldboost.md) - [Environmental Internship Programs](https://www.trendhunter.com/trends/environmental-internship-program.md) - [Student-Targeted Tech Programs](https://www.trendhunter.com/trends/jump-start-your-career.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Youth-Focused Mentorship Programs](https://www.trendhunter.com/trends/career-accelerator.md) - [Youth-Focused Mentorship Programs](https://www.trendhunter.com/trends/career-accelerator-1.md) - [Convenience Retailer Hiring Campaigns](https://www.trendhunter.com/trends/pilot-hiring-campaign.md) - [Senior Reskilling Initiatives](https://www.trendhunter.com/trends/google-aarp.md) - [Specialized Workforce Development Initiatives](https://www.trendhunter.com/trends/workforce-development-initiative.md)