# Healthy Hydration Popsicles PowerICE Makes Frozen Treats to Support Physical Activities By Laura McQuarrie | Published 2016-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/powerice References: [powerice](http://www.powerice.com/) Popsicles may only seem good for providing flavor and instant cooling, but with its products, PowerICE is out to do so much more. PowerICE produces all-natural sports hydration solutions in fun flavors like Lime Kicker and Pomegranate Raspberry Rip. In this format, it's easy to replenish the electrolytes that are lost during high-energy activities, while also enjoying the benefits of a flavorful chilled treat. In addition to gravitating towards products with ultra-clean ingredient lists, many health-conscious consumers are also searching for [treats in frozen formats](https://www.trendhunter.com/trends/benni-pops) to suit on-the-go consumption during their active lifestyles. PowerICE is one company that's making the most of an opportunity where these needs converge. While these [frozen hydration bars](https://www.trendhunter.com/trends/recover-180-hydration-drinks) have clear benefits for athletes and other active individuals, PowerICE's products are also used to support patients in healthcare facilities, especially those who are restricted to liquid-only diets. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean Ingredient Lists:** Disruptive innovation opportunity: Develop new frozen treats with all-natural ingredients to cater to health-conscious consumers. - **On-the-go Consumption:** Disruptive innovation opportunity: Create convenient frozen treats that can be easily consumed during active lifestyles. - **Healthcare Nutrition:** Disruptive innovation opportunity: Develop frozen hydration bars or treats specifically tailored for patients on liquid-only diets in healthcare facilities. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Explore new flavors and formats for frozen treats to cater to evolving consumer preferences. - **Sports and Fitness:** Disruptive innovation opportunity: Create new sports hydration solutions and frozen treats targeting athletes and active individuals. - **Healthcare and Medical:** Disruptive innovation opportunity: Develop specialized frozen treats that meet the nutritional needs of patients in healthcare facilities, particularly those on liquid-only diets. ## Related on Trend Hunter - [Hydrating Electrolyte Popsicles](https://www.trendhunter.com/trends/hydration-juice-pops.md) - [Electrolyte Freeze Pops](https://www.trendhunter.com/trends/hydra-pops.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [Electrolyte-Packed Popsicles](https://www.trendhunter.com/trends/electrolytes-mini-frozen-pops.md) - [Popsicle-Flavored Hydration Powders](https://www.trendhunter.com/trends/popsicle-firecracker.md) - [Dessert-Like Frozen Supplements](https://www.trendhunter.com/trends/nutri-ice.md) - [Protein-Rich Ice Pops](https://www.trendhunter.com/trends/frios-plus.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md)