# Powerful PSAs Sexual Abuse By mediterranean | Published 2008-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/powerful-psa-abuse References: [jezebel](http://jezebel.com/369446/creepy-psa-on-sexual-abuse-will-leave-you-feeling-violated) Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get help, they never outgrow their trauma." The ad is very effective in conveying the [trauma that abuse victims feel](https://www.trendhunter.com/trends/this-is-not-a-home), with empty vacant looks on the little girl's face. The use of an animated slithery, snake-like 'thing' that is a cross between an arm and a phallus that follows the victim all the way to the grave is very creepy but conveys the importance of seeking [professional help](https://www.trendhunter.com/trends/childhelp), no matter how old you are. Here is another recently featured [powerful campaign about Child Abuse](https://www.trendhunter.com/trends/sos-childrens-villages-portugal): ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Psas Addressing Sexual Abuse:** PSAs that raise awareness about sexual abuse and encourage victims to seek professional help have the potential to disrupt the way society approaches this sensitive topic. - **Emotive Advertising:** Advertising that creates an emotional response in viewers can be a disruptive innovation opportunity for brands to create powerful and meaningful campaigns. - **Animation in Psas:** The use of animation in PSAs has a lot of potential to make difficult or sensitive topics more accessible to viewers. ### Where This Applies - **Non-profit Organizations:** Non-profit organizations have the opportunity to create powerful PSAs and campaigns that can help raise awareness and provide support for victims of sexual abuse. - **Mental Health Services:** Mental health services have a critical role to play in helping victims of sexual abuse work through their trauma, and PSAs can help break down some of the stigma associated with seeking support. - **Advertising:** The advertising industry has the opportunity to leverage powerful storytelling to create campaigns that create a positive social impact and change behaviors. ## Related on Trend Hunter - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md)