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# Powerful Parent Photography
'Cancer Family' Captures Mom and Dad Battling the Disease Together

By Meghan Young | Published 2014-08-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/powerful-parent-photography
References: [designtaxi](http://designtaxi.com/news/368099/Photographer-Captures-Poignant-Portraits-Of-Her-Parents-Battling-Cancer-Together/) & [nancyborowick](http://www.nancyborowick.com/)

'[Cancer Family](https://www.trendhunter.com/trends/pick-up-your-poop)' is a powerful parent photography series that captures a wife and husband, mother and father, battling the horrible disease together. Shot by their daughter Nancy Borowick, the black and white images provide a stark and intimate look into their singular situation, which is rife with obstacles.

Yet what they powerful parent photography series portrays more than the strife of the situation is the hope and love of it. Howie and Laurel Borowick provide the perfect example of how sticking together and supporting each other can be more healing than any medical attention. Through this photo project, Nancy has been able to "archive their story and capture their essence, remembering the good moments and the bad, as well as the silly moments and the sad."

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 29% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Healthcare Photography:** Opportunity to capture intimate moments in healthcare settings to showcase the human experience.
- **Narrative Photojournalism:** Opportunity to tell compelling personal stories through images.
- **Family Support Networks:** Opportunity to provide resources and services to families facing critical illnesses.

### Sectors Adopting This

- **Healthcare:** Opportunity to incorporate photography as a tool for patient care and emotional support.
- **Media and Publishing:** Opportunity to showcase compelling and thought-provoking narratives to a wide audience.
- **Non-profit and Social Services:** Opportunity to provide support and resources to families affected by critical illnesses.

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