# Athletic Headphone Ads This Ad Shows Serena Williams Overcoming Negativity Through Powerful Music By Ady Floyd | Published 2015-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/powerful-music References: [mashable](http://mashable.com/2015/09/06/serena-williams-champion-dre/?utm_source=feedly&utm_medium=webfeeds) & [thedrum](http://www.thedrum.com/news/2015/09/07/serena-williams-stands-haters-latest-beats-dre-ad) This commercial promotes the [Beats](https://www.trendhunter.com/trends/beats-2) by Dre headphones while simultaneously endorsing powerful music by featuring Serena Williams overcoming negative publicity. The ad begins with the 21-time tennis champion waking up to the news, which is sharing a negative story about her athletic performance. Instead of getting angry, Serena puts in her Beats by Dre headphones and the song Rise Up by Andra Day starts playing. The commercial follows Serena on a morning jog through the city, which is filled with television and other mediums displaying negative news -- but Serena keeps running. The end of the commercial features the athlete atop a flight of concrete stairs as the brightly glowing sun rises. The message silently encourages people to never give up on their dreams no matter how much negativity might surround them. It also boasts how powerful music can impact, motivate and inspire people. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 10% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Powerful Music-motivated Advertising:** Utilizing powerful music in advertising campaigns to motivate and inspire people. - **Overcoming Negativity Endorsement:** Endorsing the idea of overcoming negativity as a powerful message in advertising campaigns. - **Athlete Endorsement Advertising:** Partnering with athletes for advertising and showcasing positive messages. ### Who This Affects Most - **Headphone Industry:** Opportunities for headphone companies to utilize endorsements and powerful messaging in their advertising campaigns. - **Athletic Gear Industry:** Partnering with athletes to promote their brand and utilizing powerful messaging to motivate and inspire customers. - **Music and Entertainment Industry:** Opportunities for music and entertainment companies to partner with brands for powerful advertising campaigns featuring inspiring music. ## Related on Trend Hunter - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [High-Intensity Sports Headphones](https://www.trendhunter.com/trends/highintensity-sports-headphones.md) - [Singer-Endorsed Wireless Earbuds](https://www.trendhunter.com/trends/beats-2.md)