# Cleaning Concentrate Kits Grove Collaborative's One Powerful Cleaner is Paired with a Spray Bottle By Laura McQuarrie | Published 2020-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/powerful-cleaner References: [fastcompany](https://www.fastcompany.com/90444986/these-products-will-clean-your-home-without-trashing-the-world) & [grove.co](https://www.grove.co/catalog/product/concentrate-cleaning-kit/) For the sake of their health and the well-being of the planet, many people are making the switch to simple, [non-toxic cleaning products](https://www.trendhunter.com/trends/ruggedred) for the home and [Grove Collaborative](https://www.trendhunter.com/trends/grove-co-spring-collection) makes it easy to get started with one powerful cleaner with plant-derived cleaning agents. In the Cleaning Concentrate Kit, the brand pairs a cleaning concentrate—either an all-purpose, glass or tub and tile formula—with a reusable spray bottle with a no-slip silicone sleeve and a microfiber towel. The [naturally fragranced cleaning products](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner) are available in both Orange & Rosemary and Lavender & Thyme scents, and the formulas can be activated by adding water and shaking the product in the colorful spray bottle to combine. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Non-toxic Cleaning Products:** Opportunity for companies to innovate and create effective, non-toxic cleaning solutions for health-conscious consumers. - **Reusable Cleaning Kits:** Disruption in the cleaning industry by providing cleaning concentrate kits that reduce waste and promote sustainability. - **Plant-derived Cleaning Agents:** Innovation opportunity to develop and market cleaning products that are made from environmentally-friendly, plant-derived ingredients. ### Sectors Adopting This - **Home Cleaning Products:** Potential for companies to create and market non-toxic, sustainable cleaning products for household use. - **Cleaning Supply Manufacturing:** Opportunity to produce and distribute reusable cleaning concentrate kits that reduce reliance on single-use plastic bottles and promote sustainability. - **Eco-friendly Consumer Goods:** Innovation potential for companies to develop and sell cleaning products made from plant-derived ingredients, catering to eco-conscious consumers. ## Related on Trend Hunter - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md) - [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md) - [Can-Based Cleaning Kits](https://www.trendhunter.com/trends/clean-can-starter-kit.md) - [All-Purpose Home Cleaning Kits](https://www.trendhunter.com/trends/mix-it-yourself-cleaning.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md)