# Social Media-Powered Jewelry This Horse-Shaped Brooch is Powered by Tweets By Katherine Pendrill | Published 2016-05-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/powered-by-tweets References: [engadget](http://www.engadget.com/2016/05/02/kentucky-derby-jewelry-powered-by-tweets-johnny-weir/) & [twitter](https://twitter.com/search?q=) In honor of this year's [Kentucky Derby](https://www.trendhunter.com/trends/rinds-roses-collection), Johnny Weir will be sporting a [horse-shaped brooch](https://www.trendhunter.com/trends/health-monitoring-solution) powered by tweets. While the Kentucky Derby is known for sticking to tradition, now the 142-year-old event is getting a bit of a high-tech upgrade. The tech-infused brooch worn by Weir will be in the shape of a horse in mid-stride. The device is equipped with a tool that measures social media engagement on [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) and then converts this information into different actions. As a result, the more people tweet about Weir using the hashtag '#WatchMeNeighNeigh,' the faster the horse will gallop and the brighter it will shine. In other words, the horse-shaped broach is powered by tweets. The clever tech-infused jewelry was designed by NBC Sports as a way to bring the Kentucky Derby into the 21st century and improve fan engagement on social media. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Social Media-activated Jewelry:** The integration of social media and jewelry presents opportunities for customer engagement and interactive marketing. - **Wearable Tech Accessories:** The fusion of wearable technology and fashion creates avenues for innovation in fashion and technology. - **Interactive Event Merchandise:** Created merchandise that interacts with attendees could increase engagement and excitement at live events. ### Industries Being Reshaped - **Fashion:** Fashion brands could incorporate wearable technology into their products to create interactive, engaging materials that appeal to modern consumers. - **Event Planning:** Downloadable merchandise and wearable tech pieces can make events more interactive and memorable, providing a better experience for participants. - **Marketing and Advertising:** Interactive, social media-driven jewelry presents an opportunity for companies to generate buzz and increase engagement surrounding their products or brand. ## Related on Trend Hunter - [Horse-Supporting NFTs](https://www.trendhunter.com/trends/horse-nfts.md) - [Sensor-Equipped Equestrian Saddles](https://www.trendhunter.com/trends/smart-saddle.md) - [Equine New Year Timepieces](https://www.trendhunter.com/trends/luminox-carbonox-year-of-the-horse-limited-edition.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Tech-Enhanced Beaded Bracelets](https://www.trendhunter.com/trends/soulstones.md) - [Horse-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/horsebit-fine-jewelry-collection.md) - [Reimagined Performance Jewelry](https://www.trendhunter.com/trends/after-dark-tour-necklace.md) - [AI-Powered Wearables](https://www.trendhunter.com/trends/ai-pin.md)