# Health-Focused Home Cleaning Supplies Aunt Fannie's Microcosmic Line is Powered by Probiotics By Kalin Ned | Published 2019-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/powered-by-probiotics References: [realsimple](https://www.realsimple.com/home-organizing/cleaning/cleaning-more-rooms/cleaning-supplies-microcosmic-aunt-fannies) & [globenewswire](https://www.globenewswire.com/news-release/2019/02/26/1742249/0/en/Aunt-Fannie-s-Launching-New-First-of-its-Kind-Probiotic-Powered-Microcosmic-Line-at-Natural-Products-Expo-West-2019-Booth-3088.html) Housekeeping products that are powered by probiotics have beneficial health implications for people with allergies. Embracing this ultra-focused niche in the market is Aunt Fannie's. The brand understands that cleanliness is much more than eliminating harmful agents -- it is also helpful to introduce "a little friendly bacteria." Dubbed 'Microcosmic,' the company's product range is powered by probiotics and it includes hand soap, [multi-surface cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis), and [essential oil scents](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner), boasting Mandarin Grove, Lavender, Fresh Lemon, and Soft Mint. Each offering is 100% natural and hypoallergenic. The products counter the idea of oversanitization and are surely beneficial to eliminating environmental aggressors in the home environment. In the development of the [probiotic products for the house](https://www.trendhunter.com/trends/phbalanced-probiotic-wash), Aunt Fannie worked alongside "microbiologists, master perfumers, and [...] dermatologists." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Household Products:** The trend of using probiotics in household cleaning products presents an opportunity for disruptive innovation by combining cleaning power with beneficial bacteria. - **Health-focused Cleaning Solutions:** The trend of health-focused cleaning solutions creates an opportunity for disruptive innovation by addressing the needs of individuals with allergies and promoting a healthier home environment. - **Natural and Hypoallergenic Cleaning:** The trend towards natural and hypoallergenic cleaning products opens up opportunities for disruptive innovation by providing effective cleaning solutions without harmful chemicals. ### Where This Applies - **Household Cleaning Products:** The household cleaning products industry can explore disruptive innovation by incorporating probiotics and catering to health-conscious consumers. - **Allergy-friendly Products:** The allergy-friendly products industry can embrace disruptive innovation by developing cleaning solutions that target environmental aggressors and promote a healthier living environment. - **Natural and Eco-friendly Products:** The natural and eco-friendly products industry can seize disruptive innovation opportunities by creating cleaning solutions that are both effective and environmentally conscious. ## Related on Trend Hunter - [Probiotic Cleaning Sprays](https://www.trendhunter.com/trends/cif-infinite-clean.md) - [Probiotic Household Cleaners](https://www.trendhunter.com/trends/probiotic-household-cleaners.md) - [Holistic Household Kits](https://www.trendhunter.com/trends/cymbiotika-home-a.md) - [Free-From Produce Washes](https://www.trendhunter.com/trends/produce-wash.md) - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md)